massey uni july29 making money online
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How to profitably publish financial
news online for free in NZ
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
How media changedHow to make moneyHow to make it here
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
I fell in love at Massey….
at least twice
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Radio Massey 89/90…
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
…and my wife.
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Pretty Hate Machine1990 – Head like a Hole
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Dreads on a druggiehttp://www.youtube.com/watch?v=6lzb-jYZrLE
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
My lovely Eilish -1993
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
The Downward Spiral
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Eilish on Internet 1996
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Eilish likes Trent Reznor
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Trent Reznor is a new media genius
“Forget thinking you are going to make any real money from record sales. Make your
record cheaply (but great) and GIVE IT AWAY as DRM-free MP3s. Collect people’s e-mail in
exchange (which means having the infrastructure to do so) and start building
your database of potential customers. Then, offer premium packages for sale & make
them limited editions / scarce goods”Massey University Chancellor Lunchtime
Seminar - July 29 - Albany
How interest.co.nz makes money by
giving away its news for free
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Here’s our 10 commandments
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
1. Keep costs low
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Drink Instant coffeeCycle to work
Work from homeUse open sourceNever pay everDon’t advertise
Use free whereverMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
2. Google is god
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Think Page RankGenerate google juice
The link economyThe Algorithm rules
SEO,SEMAdwords, Adsense
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
3. Worship your community
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Use WordPressWelcome comments
Debate, Prod, PollHelp, invite, tolerate
Build, build, build
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
3. Share link love
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Link to othersEmbed other mediaBe part of an online
communityAll about the hyperlink
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
4. Donate the news and sell the data
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Give away news onlineCollect lots of dataSell it another formRates data to banks
Reserve BankNews sold to media
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
5. Be open and tolerant
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
There is no monopolyCompetitors = partnersDon’t try to hog stuff
Use other mediaEmbrace debate
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
6. Spread the gospel through
other media
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
TVNZ Breakfast/ClosupTV3 Sunrise/Campbell
Radio Live/Marcus LushRadio NZ National Panel
NZHerald blogHerald on Sunday
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
7. Open your source and be happy
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Never pay a license feeEmbrace open source
Developer communitiesPlugins for Africa
Use the cloudMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
8. Be the best and link
to the rest
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Don’t bother doing it allWe’re not alone
Focus on added valueShare link love
Focus on a nicheMassey University Chancellor Lunchtime
Seminar - July 29 - Albany
10. Focus on a lucrative niche
and nail it
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
2 mln New Zealandersroll over NZ$260 bln of
mortgages and deposits every 6-18 months0.01% = NZ$26 mln
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Household finances Housing value
Direct NZ shares
Direct foreign shares
Managed funds
Mortgages
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
It’s all about Interest Rates
and House Prices
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
•Interest.co.nz•120,000 readers•1 million pages•54% male•62% earn over 80k• 50% managers
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
Massey University Chancellor Lunchtime Seminar - July 29 - Albany
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