marvels of moodle
Post on 20-Aug-2015
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Marvels of Moodle:What 50 MBA students felt about:
Saving Face: Toyota’s Sticky Situation
The questions:
How do you think the above situation will affect Toyota’s market?
Demographics? Reputation and branding? Market needs and trends?
Reaction of competitors?
Numbers first: 25 discussions, 16 with/replies, 9 without;
Most popular thread: 26 replies, with 2 duplicate posts and 3 people participating more than once;
Next most popular thread: 13 replies, with 3 people participating more than once;
Most common reference: yahoo news;
One of least common: Kotler & Keller
Most popular thread? 26 replies “It Just Got Stickier” began 2/1, ended 2/6;
First thread is Business Wire story (not retrievable through Charles Schwab portal):
Former LA Attorney General and New Orleans based law firm announce an investigation on behalf of Toyota shareholders to
determine violation of federal securities laws by issuing false and misleading statements to its shareholders related to design defects
in acceleration system.
2nd most popular: “Controlling the Message” (Technical Service Bulletin)
Customer Handling:
Please consider this campaign a great opportunity to focus on assuring customers that their safety remains Toyota’s highest priority.
Media Contacts:
Due to the nature of this Safety Campaign, it is imperative that all media contacts …receive a consistent message.
Threads with no replies?
Toyota Needs A Lesson On Using Social Media by Nancy Van Leuven
Thoughts on Toyota; Not just a slap on the
wrist for Toyota; Politicians Pile On; American Car
Confidence?
Should Steve Wozniak be Toyota’s New Diagnostic Genius?
This Book Has Already Been Written. Next Up, The Olympics!
Lobbyists to the Rescue! The Fortress is Breached.
Fave quotes… and Toyota videos
Gotta run though, I just
saw a good deal on Ford!
Toyotas are boring cars.
“Toyota has gone from a
family friend to a
stranger.”
“…we as Toyota operate
with one voice.”
Jon Williams , UK Toyota
Toyota’s home page
(Commitment Toyota Commercial)
BTW, Three strategic responses in such crises:
1. Instructing information;
2. Adjusting information;
3. Reputation repair.
Final student comments
Perhaps understanding why individual
relationship trumps collective experience would
shed light on bringing sustainability to our
individual/collective discourse?
And just one more . . .
This is a terrific parallel to what has happened at
Presidio, I think. “What if they set up web
forums and Twitter feeds for people to complain
about this problem?”
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