martini media - istrategy chicago 2012
Post on 08-May-2015
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BRINGING
BACK TO ADVERTISING
SEXYSkip Brand, CEO
Not
SEXY!
IAB Risin
g Stars
Digital Advertising is In Need of a Make Over
Digital is A Sexy Channel
Radio Print Television
Rich Media & Video
Mobile & Tablets
Social
By 2016 advertisers will spend almost $77 billion online, comprising 35% of overall ad spending – and eclipsing television for the first time – Forrester Research, 8/11
64%
*Plan to increase online brand ad spending DigiDAY & Vizu
Not Just Ad Dollars: BRAND Dollars!
Digital is A Sexy BRAND Channel
Branding?
Standard Units Received a Makeover
The Portrait
The Filmstrip
The Pushdown
The Filmstrip
The Sidekick
The Slider
Rising Stars Leverage…
The beautiful imagery of a slick, glossy print
ad
The sight, sound & motion of a TV
campaign
300pxX
1050px
PAIDExpandable Video
Player
OWNED
Interactive Maps
EARNED
Social Media
What’s Really Sexy?
Custom Content Units Offer Unique Distribution Opportunity for Brand Awareness
Content Easily Integrated Within High
Impact Ad Unit
Sponsored Content Opportunities
Forbes Content Tied to a Specific Brand
Message
Distribution Across Forbes & Martini
Network
100% SOV on all Forbes Articles
Content Integration is Hot
Content Easily Integrated Within High
Impact Ad Unit
100% SOV on all Forbes Articles
Forbes Content Tied to a Specific Brand
Message
Distribution Across Forbes & Martini
Network
Sponsored Content Opportunities
Custom Content Units Offer Unique Distribution Opportunity for Brand Awareness
Content Integration is Hot
Engagement MattersKey Statistics Beyond the Click
Benefits Sexy to Both Sides
• Higher CPMs
• Higher Quality Advertisers
• Less Clutter
• Higher Engagement
• Larger Canvas for Creativity
• Ability To Incorporate Social, Video, Etc.
Publishers
Advertisers
The NEW Standard Ad Units
Bringing Sexy to mobile
Expandable Video Player
Photo Gallery
Social Integration
SEXY >
Static Banner
<STATIC
SEXY >
^STATIC
SEXY
Let’s Bring
BACK
It’s Your Turn
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