marko sverdlik
Post on 25-Jul-2015
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design it’s not just creating a service or a logo,
it’s building a new company
Marko SverdlikOrganization architect
if it is software, we can make it
every 4th beer in the world is brewed
by our software
goal to renew our brand visual
success is when opportunitymeets preparation!
what we did?
what we achieved?
we have a problem?!
bosslesscompany
we have learned what it really means.
success is when opportunitymeets preparation, remember?
could we have done it without design?probably? the ideas were there…
will we use design next time?YES! we got context, confirmation and methods.
take design seriously and claim serious rewards
any advice?
2013
7,3
2014
8Average promoter
score
customers are happy
2013
7,5
2014
8,5happy with comms
2013
7,3
2014
8,5usefulness
44%
and yes, we also have a new logo and brand visualbut it is not that important, is it?
a new companya new way of thinking
thank you
Marko SverdlikOrganization architect
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