marketo partner programme

Marketo Partner SuccessEMEA Robert Gavin Sharleen TuiteDirector of Alliances EMEA Partner Marketing EMEAFebruary 2016sharleen_tuite@marketo.com

THANK YOU!

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Agenda• Introduction: Company & Partner Programme Overview• Best Practices: Global Roll-out Case Study• Best Practices: Lead Life Cycle• Product: Web Personalization • Engagement Marketing Platform, Apps & Solutions• Segment: B2C Case Study• Growing Your Service Practice with Marketo• LaunchPoint & Technology Partners• Close with Q&A

Marketo Company Overview

#1 independent marketing platform:• Innovative digital marketing platform

• Fastest growing marketing technology company

• Customer system of record, 1B leads, 220B+ activities

Top rated by Analysts including Gartner, SiriusDecisions and Forrester

Marketing First• Helping marketers master the art and

science of digital marketing

• Unparalleled expertise

4100+ customers across 25+ industries in 46 countries

MARKETINGFIRST

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Our Partner Ecosystem: core differentiator

MarketingFirst

Most CompleteEcosystem

Most Innovative

Platform

DeepestExpertise

The DEFINITIVE

partner ecosystem in the industry

=

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Partner Types

TechnologyDigital Services

Software companies that build a data integration with the

Marketo Platform

Services companies that sell additional services in

partnership with Marketo to customers

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2016 Premier Partner Program Digital Services & Technology Partners

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Premier Digital Services ProgramRequirements

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*Pricing not yet finalized

Premier Digital Services ProgramOptional Packages *

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Zero to Hero Training• Five Role-Based Pathways

• Sales• Go-to-Market Planning• Product• Services• Consulting & Strategy

• Prior Experience Based• Combination of formal training and self-service

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Partner Portal: Primary Source of Info• Webinars• Newsletters• Education & Training• General

Communication• Collateral• Best Practices• Collaboration• Blogging

*A private group only available to Marketo certified partners

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Ongoing Enablement FootprintMarketo is an evolutionary product, therefore, Consultant learning is ongoing. The following represents ongoing learning available to partners in this program.

ONBOARDING/ENABLEMENT STAGEMarketo onboarding includes access to the online preparation for all certification programs. Shadowing is a component of our onboarding process once certification levels have been met and are geared towards sharing Marketo best practices from our experts. Learning Paths may also be used with our partners.

SUPPORT STAGEThe Services Program is designed to keep partner teams tied directly to the mentorship of our consulting team through Partner office hours where collaboration on projects can commence between teams.

EXPANDING STAGEKeeping current on Marketo’s cutting edge technology is made easy through access to ongoing monthly product release information, access to training for new product offerings and visibility into the product roadmap.

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Available Now • Newsletter• Webinars• Sales Training Pathway• Partner Spotlight

Presentation Program

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Portal & Training Path

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Consultant Certification Program• Marketo Certified Expert (MCE)

• Self-paced online learning program• Guides consultant through administrative fundamentals of core solution

• Marketo Lead Management (MLM)

• Marketo Specialty Exams• Additional MLM topics such as Analytics• Prerequisite to attend Marketo Strategy Workshop

• Marketo Certified Consultant (MCC)• Complete the MCE requirements and all available specialty exams• One complete Marketo implementation project• Attend Marketo Strategy Workshop with successful completion of practical exam

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Get StartedSign and Return:

• Master Alliance Agreement • Partner Programme Addendum • Mutual NDA • Training Use Addendum

Refer a Lead: http://pages2.marketo.com/partner-referral.html

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You will receive• Training use login • Partner Portal Log in

• Sales & Consulting Training Path• Access to Marketo University • Access to Monthly Webinars• Access Quarterly Partner Enablement Day• Referral Fee • Invitation to Marketo Events• Opportunities for co-marketing

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Thank you!

Questions?rgavin@marketo.com