marketing yourself in a challenging economy an interactive discovery mark carlson, president...

Marketing Yourself in a Challenging Economy

An Interactive Discovery

Mark Carlson, President

Minnesota Mailing Solutions

Marketing Yourself in a Challenging Economy

Objectives To offer a small business CEO perspective on employee

contribution and performance expectation To offer managers a tool to help employees and

themselves discover their value-add to an organization To help managers gain employee agreement on roles and

responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making

process To practice using the tool

QUESTONS ASKED

Will I have a job tomorrow? Will I have a job in a year? Will I get a raise? Will the company stay in business If there are going to be layoffs how

can I NOT be chosen?

From The CEO’s Point Of View What Pays The

Bills?

Profitability Productivity Performance Engagement Solving Problems Acting Promptly

How To Engage EE’s

Attachment Alignment Affinity Action Assessment Accountability Affirmation

The Changing Environment Employees Want

Stability Predictability Consistency Things to Stay the Same To know “What’s In It For Me?”

But …

WHAT ABOUT CHANGE?

Change Can Kill one’s outlook Shake self confidence & foster helplessness Encourage a “victim” mindset Cause people to quit & leave Cause people to quit & stay Encourage self-protectionism Create a self-fulfilling prophecy of doom &

gloom

Super Manager

SELF-MANAGEMENT 101

What is YOUR attitude? Are You PERSONALLY invested? What Kind of a LEADER are you? Self-Management

When handled right … your almost home

What’s your investment in pushing for change?

SELF-MANAGEMENT 101

You set the tone Are you INTENTIONAL? Are You OBVIOUS?

Perception = Reality

“Sometimes The

Best Management Tool

Is The Mirror”

Price Pritchett

Where Do Employees Spend Their Energy When Thinking

About Their Job?

Where Do Employees Spend Their Energy?

Control

Where Do Employees Spend Their Energy?

Influence

Where Do Employees Spend Their Energy?

No Control

SO, How Do We …

Get employees to dwell in the area of CONTROL

Create the area of INFLUENCE

Stay out of the area of NO CONTROL

A Tool to Facilitate the Conversation

A structured approach to facilitate the conversation

The tool centers on the areas of control and influence

How Employee Moves The Organization Forward Employee Behaviors That Hold The Organization Back What More Employee Could Do For The Organization Recommendations To Improve Employee’s

Engagement

How [EMPLOYEE] Moves The Organization Forward

[EMPLOYEE] Behaviors That Hold The Organization Back

What More [EMPLOYEE] Could Do To Move The Organization Forward

Recommendation To Improve [EMPLOYEE’S] Engagement In The Organization

Steps In The Process Employee Completes The Tool Independently

Of Manager Manager Completes The Tool Independently of

Employee Manager reviews Employee Version PRIOR To

The Conversation Converse Gain Consensus And Agree To Disagree When

Agreement Eludes Use the Document Whenever Appropriate

Want To Really Shake It Up?

Have the rest of the team complete the tool … anonymously of course … for all other team members

Compile a summary of the comments (to protect anonymity)

Use it to gain consensus with the employee

On-going Employee

A Point of Reference At Review Time Discussion With

Employees of Other Departments

Self-Manage Behavior

Management

Day-To-Day Activity Conflict Resolution Employee Motivation Department

Justification Organizational

Boasting Peace of Mind

Marketing Yourself in a Challenging Economy

Objectives To offer a small business CEO perspective on employee

contribution and performance expectation To offer managers a tool to help employees and

themselves discover their value-add to an organization To help managers gain employee agreement on roles and

responsibilities … beyond the performance appraisal To demonstrate the tool’s use throughout the organization To apply the tool to any downsizing decision making

process To practice using the tool

QUESTIONS

MARK CARLSON

Minnesota Mailing Solutions

mcarlson@mnmailing.com

763-542-1020