marketing update atlanta (december 16th)

Marketing Update

Atlanta AreaDecember 16th, 2014

Introductions

• Partnering with you to help you become First Choice• Listening, Train, Implement

Clayton McDonaldField Marketing Manager

Karen HammondMarketing Coordinator

Marketing Support

• Do you ever feel like you are stuck on an escalator?

• We hope to keep you aware!!

What We’ve Brought to You in 2014…ROADMAP 4TH QUARTER

2014

Weekly RAD Marketing Plan

Your Weekly RAD Marketing Plan consists of:• New Product Announcements• New Collateral (Flyers, Emails, Social Media Posts, etc.)• Feature Enhancements• New Marketing Value-Adds for Both LO’s

and Partners• Expert Tips

Focused on making your

PHONE RING & EMAIL DING!Your week starts with a voicemail intro to the

upcoming week’s RAD Marketing Plan

AMP UPGRADES

AMP Home Screen Enhancement

AMP - New “Nav” Bar

• Easier to Navigate

• Logical Buckets of Similar Features

• Tablet/Touch-Friendly Design

• Clears up more than 25% of the Screen Real Estate

New AMPliFlyer Content

• Product Flyers• Service Flyers• Co-Brand Flyer Options• Spanish Language Flyers• “About Academy” Trifold Brochure• Homebuyer Guide

New CollateralAvailable Now!

Upgrades

NEW Newsletters Options:• Marketing Trends Newsletter• Markets in a Minute• 1st CHOICE News Brief

(Consumer Newsletter)• Monday Morning Motivator

“Perpetuals”Available Now!

Upgrades

• A weekly newsletter for partners available to send each Thursday which follows up your Weekly RAD Marketing Plan content.

• Available every week of the month.

• During weeks with no RAD, Mortgage and Real Estate news & tips will be provided.

Marketing Trends Newsletter Available Now!

Upgrades

• A weekly newsletter for partners available to send each Friday

• Gives an easy to understand at-a-glance view of “Mortgage Rates” and “Rate Volatility”

• Provides information from the following categories: The Economy Housing News The Last Laugh

Markets in a Minute Newsletter Available Now!

Upgrades

• Default Digital Content Packages (no extra charge)

• Incorporate mailed items such as:• Dynamic Postcards• Dynamic Greeting Cards• Address Stamper Gift

Post-CloseCampaign Catalog

Available Now!

Upgrades

New Options to Generate:

• Loan Comparisons

• Dynamic Visualization of Loan Program Details

• Amortization Comparisons

More calculators addedthroughout the year!

Scenario CalculatorsAvailable Now!

Upgrades

• NEW Academy Leads ProgramManual Subscription Options:• Mortgage Prep 101 –

(Credit-Challenged)

• Pre-Qualified Homebuyers Campaign

New AMP Email Drip CampaignsAvailable Now!

Upgrades

• Closing Gifts• Apparel• Hats• Office• Office• Golf & Recreation• Promotional Items

NEW Company Store

Realtor Presentation Book• Customized for you by our Creative

Team.• Ability to print or email as a PDF.• Details Academy Mortgage’s

marketing systems and services.• Provides examples of co-branding

opportunities through Academy’s multiple marketing platforms.

MobilityRE 3.0

The newly released MobilityRE v3

Upgraded Interface

Increased Reliability on Mobile Platforms

Easier for consumers to perform home searches via the new “Map View”

Upgraded sharing feature makes it even easier to share with customers!

Coming Your Way in 2015…ROADMAP 1ST QUARTER 2015

Digital Marketing Focus

The Social Customer

• 50% of people looking for a mortgage or mortgage information start their search online.

• 9 out of 10 buyers do some form of online due diligence in the homebuying process.

• What will partners and customers see when they “Google” You?

Why be “Online”

Digital Marketing Focus

Two Examples of Academy LO’s

Google Search:Chad MelinAcademy Mortgage

Google Search:Jon MaguireAcademy Mortgage

Digital Marketing FocusGoogle Search: Mortage (in Atlanta)

Digital Marketing Support

• Keep your Website Content Fresh• Demonstrate your Expertise• Do not just sell your services; Promote Yourself• 80/20 Rule

How to Increase your Online Presence

Digital Marketing Support

• Generate Referrals & Recommendations• Zillow & Google+• Gift Card/Incentives

How to Increase your Online Presence

Digital Marketing Support

• Free to all licensed LOs• Preapproved Content Library• Helps You to Stay Compliant• Schedule Posts Across All Profiles• Social Signals• Metrics and Analytics

“Over 80% of my leads come from my activity onsocial media.”

- Shane Hollenback

146+ Apps have come infrom social sites since

November 2013.

Campaigns

Digital Marketing Support• Social Media Support• Social Media Pocket Guide

• Share with Partners• Social Media Trigger Terms

MyAcademy Mobile App

• Available for Android and iOS Devices

• Low Cost per LO

• Unlimited Distribution to Borrowers and Partners per LO license.

• Easy Access to LO Contact Information

*To Pilot in December 2014

MyAcademy Mobile App

• Reporting of Borrower Calculator Use• Partners have access to calculations and scenarios run by potential

borrowers while they shop.

• Loan Status• Check on the status of all loans in process (per LO).

• Outstanding Documentation Status• See the list of outstanding documentation per borrower.**Realtors do not have access to submitted documentation, only the list of outstanding items.

Partner Access

MyAcademy Mobile App

• While Shopping For a Home• Loan Calculators• Online Mobile-Friendly Application

• During the Loan Process• Progress Status Bar ties in with Milestone Marketing Videos• Push notifications can be sent to alert your borrower of outstanding

documentation needs.• Borrowers can use their phone’s camera to send in outstanding

required documentation.

Borrower Access

• New Clean User Interface• Better Control Over Email

Notifications• LO Information Follows Through the

Application Process• HTML5 Mobile-Responsive Design

• Available on Smartphones and Tablets!

New Online Pre-QualAvailable NOW Upon Request

*Coming Soon as Company Default

ONLINE PRE-QUAL

Employee Discount ProgramBreak Room Poster Benefits Event Invite

NEW VISION in 2015

- Your Academy MortgageField Marketing Team

Thank You!

Questions?