marketing trivia-game
Post on 09-May-2015
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GENERAL MARKETING
ATTRACT CONVERT CLOSE DELIGHTINBOUND
SALES
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
CATEGORY
CATEGORY
CATEGORY
CATEGORY
CATEGORY
CATEGORY
$100
GENERAL MARKETING
ATTRACT CONVERT CLOSE DELIGHTINBOUND
SALES
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
$100
$200
$300
$400
$500
General Marketing $100
Ineffective marketing methods of buying ads,
buying email lists, and cold calling are known as what?
General Marketing $100-Answer
Outbound Marketing
BACK
General Marketing $200
Name three of the four stages of inbound
marketing.
General Marketing $200-Answer
Attract, Convert, Close, Delight
BACK
General Marketing $300
An inbound marketing methodology works to solve every problem with whom
in the mind?
General Marketing $300-Answer
The Customer
BACK
General Marketing $400
Inbound marketing calls on you to publish the right ____ in the right ____ at the right
____.
General Marketing $400-Answer
Right content in the right place at the right time.
BACK
General Marketing $500
True or False: Inbound marketing is easy.
General Marketing $500-Answer
False. (Inbound marketing doesn’t just happen,
you have to invest time to do it.)
BACK
Attract $100
In the attract stage of marketing, you are seeking
to turn ____ into _____.
Attract $100-Answer
Strangers into visitors.
BACK
Attract $200
What are three of the primary channels used to attract online
visitors to your website?
Attract $200-Answer
Blogs, Social Media, Search Engines
BACK
Attract $300
Which traditional marketing channel (when used through an inbound-
lens) can be effective for attracting visitors to your website?
Attract $300-Answer
PPC/Advertising
BACK
Attract $400
In order to effectively attract visitors through your
marketing channels, you must create what?
Attract $400-Answer
Remarkable Content
BACK
Attract $500
You don’t just want traffic to your site, you want the right traffic. Your ideal visitors can
be targeted by creating holistic ideals of what your customers are like, also known as ______.
Attract $500-Answer
Buyer Personas
BACK
Convert $100
During the convert stage of marketing, the main focus is to turn ____ into _____.
Convert $100-Answer
Visitors into leads.
BACK
Convert $200
Name two of the three tools used to convert visitors into
leads.
Convert $200-Answer
Landing pages, calls-to-action, and/or forms.
BACK
Convert $300
A ____ is a person who has in some way, shape, or form indicated interest in your
company's product or service by filling out a form
on your site.
Convert $300-Answer
Lead
BACK
Convert $400
Having business ____ in a centralized database allows
you to personalize every aspect of your marketing.
Convert $400-Answer
Contacts
BACK
Convert $500
Companies with 30+ _____ generate 7X more leads
than those with fewer than 10.
Convert $500-Answer
Landing Pages
BACK
Close $100
During the close stage of marketing, the main focus is to turn ____ into _____.
Close $100-Answer
Leads into customers.
BACK
Close $200
Name two of three tools marketing uses to nurture
leads and bring them closer to becoming a customer.
Close $200-Answer
Email, lead scoring, and/or marketing
automation (workflows)
BACK
Close $300
A(n) ________ is series of automated emails that will be
sent (or not) based on a person's behavior or contact information. With this, you can trigger actions
based on any information you have about your leads.
Close $300-Answer
Email workflows
BACK
Close $400
Being able to tie your marketing messages to the actual
revenue generated for your business is known as ________.
Close $400-Answer
Closed-loop Reporting
BACK
Close $500
True or False: Marketing automation is when you save marketing time by
automating all your marketing messages.
Close $500-Answer
False. (Marketing automation is not simply robotizing your marketing to spam mass messages, it’s a
series of automated actions that you can trigger to occur based on a person’s specific
behaviors or contact information).
BACK
Delight $100
Just because someone has written you a check doesn’t mean you can forget about
them. The delight stage focuses on turning
customers into what for your brand?
Delight $100-Answer
Promoters
BACK
Delight $200
It’s important to offer a personalized experience to each customer. What are at
least two tools you can use to offer that personalized
experience?
Delight $200-Answer
Personalized calls-to-action, social media,
and/or email and marketing automation
BACK
Delight $300
After a customer has purchased, you should provide
consultation or education on how to easily get started with your product or service. This is
called what?
Delight $300-Answer
Customer Onboarding
BACK
Delight $400
True or False: Delighting customers is a marketing
responsibility.
Delight $400-Answer
True(While your customer service teams manage
customer retention, your marketing team should be creating the same lovable marketing experience for potential customers as they do
actual ones).
BACK
Delight $500
Customers who value your product or service through their customer lifetime can
help your business by providing ________.
Delight $500-Answer
Customer Referrals
BACK
Inbound Sales $100
What do you call a lead who has visited your website
and shown interest in your business?
Inbound Sales $100-Answer
A warm lead
BACK
Inbound Sales $200
Which marketing channel can help a sales rep find out
more about their prospect’s role and interests?
Inbound Sales $200-Answer
Social Media
BACK
Inbound Sales $300
What is the key ingredient in an inbound sales process?
Inbound Sales $300-Answer
Context
BACK
Inbound Sales $400
How can a sales rep educate his/her leads in-between
sales calls?
Inbound Sales $400-Answer
Send them relevant content.
BACK
Inbound Sales $500
What is the new method of qualifying leads?
Inbound Sales $500-Answer
GPCT: Goals, Planning, Challenges, and Timeline
BACK
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