marketing through lakeland public television

Thank you for investing the next few minutes to learn about marketing through Lakeland

Public Television

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Discover thePOWER

of MarketingThrough . . .

Yes, Public Television

PBS

Lakeland Public TV adds POWER to your other advertising

We Reach a Unique Audience

•They tend to be adults and homeowners•The average household income is $21,000 higher•20% have incomes over $75,000

We Reach a Unique Audience

•The average home value is $69,000 higher•They are trusted, community and opinion leaders•These are the people who start the positive “word of mouth”

We also reach many young families

People who are beginning to form solid, life-long business relationships

We Reach a Large Audience

PBS and Neilson Media Research

Lakeland Public TV is watched by over 10,000 households per day. And each household can have several or many

viewers.

On The Air: Broadcast throughout Northern and Central Minnesota

On Cable: Carried on all cable systems in Northern and Central Minnesota

LPTV Offers Broad Coverage

And. . .

On Satellite: Carried on DiSH & DIRECTV in 60% of Minnesota and western Wisconsin

Including the Twin Cities

We’re broadcast and

on all cable systems within the two circles

and on satellite in the green-shaded

counties

The Power of MarketingThrough Public TV

According to an IBM study 89% of buying decisions are

influenced by corporate reputation

That’s right . . . 89%

• About 80% of our members feel that our sponsoring businesses are “Quality businesses”• 68% of PBS viewers feel that companies that sponsor PBS have a commitment to quality and excellence

PBS Marketing Builds Credibility

•57% feel that sponsors are industry leaders• 66% would choose to buy a product from a company that supports PBS

PBS Marketing Builds Credibility

Viewers Pay Attention to PBS Sponsorship Spots

The spots are short, low-key and respectful

73% Can recall PBS sponsors

People actually watch and remember PBS spots!

Why so many?

We have examples of still and animated sponsorship spots on

our website

www.lptv.org

PBS Is Television Worth Supporting!

Most of our sponsors also want to support quality PBS programs

such as . . .• Antiques Roadshow• This Old House• NOVA• Nature• The NewsHour• British Comedies

and. . .

Award-WinningPBS Children’s Programs

Programs created by educational professionals

• Sesame Street

• Mr. Roger’s Neighborhood• Reading Rainbow• Curious George

And many, many more!

Did You Know . . ?

Up to 40% of the audience for our award-winning

children’s programs are adults; parents and grandparents

Unfortunately . . .

Advertising onTelevision is

Very Expensive,

Right?

NO!

Marketing throughLakeland Public TVis very affordable!

The Mix package: $2000 (250 spots)

PrimeTime: $2800 (250 spots)

PBS Kids: $1000 to $1700 (260 to 520 spots)

There are many other optionsAsk your LPTV sales person for more information

Some Popular AnnualSponsorship Options

We Offer Affordable Print Advertising in Our Program Guide . . .

• Inserted in over 70,000 area newspapers• Stays in the home for a month or more• Very affordable• Discounts for multiple buys including on-air

Part of Your Marketing Plan

Make

Don’t Count the People You Reach.

Reach the People Who Count!

Reach the People Who Count Through

Bemidji: 800-292-0922

Brainerd: 888-292-0922