marketing talk at idc

10 Marketing Hacks For Your Startup

About me

• Moved to Israel two years ago• Marketing team at Wibiya / Kampyle• Growth hacking at lool ventures• Built Mapped In Israel• Contribute at Business Insider / TechCrunch

1. Guest Posting

• What’s a guest post?• Send editor email with post and short intro• If you don’t write well in English, find a friend

2. Premium Giveaways

• Only for premium products• Offer blogs giveaways• Benefit: cost effective

3. Rapportive

• Browser plugin for Gmail• Find anyone’s email in the world• Connect easily on social networks

4. Hacker News

• Y Combinator’s “social network”• What content works on Hacker News• #1 spot can equal 10,000-50,000 visitors

in one day• Upvote tactics

5. App Price Drop

• Price your app• Drop it to free • Potentially 30K free downloads• Take advantage of the buzz

6. Viral Projects

• Build a one day viral project• Promote your brand subtly

7. Share buttons

• Twitter• Facebook• Google+• LinkedIn• StumbleUpon

8. AppSumo

• Groupon for geeks• Get your product in front of 730K+ email

subscribers• Offer premium product for a big discount

9. Blogger Reachout

• Find relevant writer• Find email using Rapportive• Come up with an angle, provide value• Very short email• Follow up using Rapportive

10. Dropbox Style

• The invite incentives• Gamifying sign ups

Must follow on

• Leo Widrich - @leowid• Iris Shoor - @irisshoor• Sacha Greif - @sachagreif• Sahil Lavingia - @shl• Dan Shipper - @danshipper• Nir Eyal - @nireyal

Blogs to follow

• On Startups• Quick Sprout• KissMetrics• Distribution Hacks• Grow Hack• Little Big Details• Okdork• Andrew Chen

In the end none of this matters if you have a crappy product.

This only works if your product is amazing.

Connect

• Email: b@langonline.com• www.BenLang.me @benln Ben Lang