marketing strategy of banglalink

Welcome To Our presentation

A Presentation on Marketing Strategy of Banglalink

Overall Telecommunication industry of Bangladesh

Company Overview:

What is Banglalink

Behind Banglalink

Making A Difference

Date of inauguration February 2005 Date of operation February 2005 Total no of Regions 7 Total Customers 12.1 Million Total no. of employee 5000 Manager 12% Executives 11% Engineers 8% Senior Engineers 5% Zonal Sales Manager 4% Zonal Customer Care Manager 12% Others 48% Male 90% Female 10% Website www.banglalinkgsm.com Coverage area 64 District Revenue US$288 million (2008), 49.2%

from 2007 Head Office: Banglalink Tigers’ Den Plot 4,

SW (H) Gulshan Avenue Dhaka – 1212, Bangladesh

Banglalink At A Glance

Vision Mission Core Value

Sales & Marketing

Finance

Corporate Affairs & Strategic Planning

Human Resources

Billing & IT

Functional Department

Market

Needs

Market Summa

ry

Quality

Service

Customer

Service

Market

Growth

Service At Low Price

Market Situation Analysis

Age Range Income Range Package

22-30 4,500-10,000 Desh & Play

30-35 10,000-25,000 Desh & Enterprise,Priyojon

35 & above 25,000 & above Desh & Enterprise,Priyojon

Market Segmentation

Click icon to add picture

Graphical Representation of the Overall Segmentation

44%

31%

17%4% 4%

Over All Segmentation Young People Moddle Income Group Sevice HolderHouse Wives Others

Operators Active Subscribers*

Grameen Phone Ltd. (GP) 40.021

Orascom Telecom Bangladesh Limited (Banglalink)

25.883

Robi Axiata Limited (Robi) 21.039

Airtel Bangladesh Limited (Airtel)

7.051

Pacific Bangladesh Telecom Limited (Citycell)

1.536

Teletalk Bangladesh Ltd. (Teletalk)

1.650

Total 97.180

Market Share & Competitors

Graphical Representation of the Market Share

41%

27%

22%

7% 2%2%

Market Share As On December 31,2013Grameen Phone Banglalink RobiAirtel Teletalk Citycell

Factors Affecting Pricing Strategy:

Pricing Strategy

Estimated Demand

Competitive

Reaction

Cost

Graphical Representation of the People Response About Call Rate

16%

34%16%

24%

6% 4%

Grameen Phone Banglalink RobiAirtel Citycell Teletalk

Print Media (Newspaper, Magazine, etc)

Broad Cast Media (TV Media, FM radios)

Online Media (Internet)

Display Media (Sign Board, Bill Board, etc)

Transit Advertising

Sales Promotion

Public Relation

Promotional Strategy

Strength Weakness

Opportunuty Threat

SWOT

SWOT Analysis

Prepaid Packages

PostPaid Packages

Priyojon Program

Internet Packages

Value Added Services

Products and Services of the Company

Target Customer

Corporate Social Responsibility

Query Time