marketing strategies: push & pull strategies

PushStrategy

PullStrategy

Marketing STRATEGIES

Push Strategy

Creating the network of resellers, agents, brokers,

representatives

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. you have tainted reputation, you can "borrow" mediator’s reputation

4. You're not going to stay long in this market and the release of this product is temporary

Marketing Strategies: Push Strategy

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. you have tainted reputation, you can "borrow" mediator’s reputation

4. You're not going to stay long in this market and the release of this product is temporary

• Marketing Strategies: Push Strategy

For example

Everybody knows it, do not need advertising

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market 3. you have tainted reputation, you can "borrow" mediator’s reputation

4. You're not going to stay long in this market and the release of this product is temporary

• Marketing Strategies: Push Strategy

For example

Nobody knows your product. And Marketing effort takes too much , be too expensive..

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. You have tainted reputation, you can "borrow" mediator’s reputation

4. You're not going to stay long in this market and the release of this product is temporary

• Marketing Strategies: Push Strategy

For ExampleUsed to be a drug dealer, now trying to promote new medical product

Most probably need to use Push (:) strategy

You can use the Push Strategy in the following cases:

1. Your product is popular and does not involve deep customization

2. You are new on the market

3. You have tainted reputation, you can "borrow" mediator’s reputation

4. You're not going to stay long in this market and the release of this product is temporary

• Marketing Strategies: Push Strategy

For Example

Just passing by..

You need an expert in that.. then

BUT

you need to be careful

Let me tell you why….

Be careful! Advertising your product, in same time you advertise

Reseller

Marketing Strategies: Push Strategy

Be careful! 1. Advertising your product, in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty

programs, providing them with various promotional materials, training, sales and so on.

Marketing Strategies: Push Strategy

Be careful! 1. Advertising your product, in same time you advertise Reseller

2. There are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various

promotional materials, training, sales and so on.

3. Nothing keeps the reseller to break the contract with you

Marketing Strategies: Push Strategy

Be careful! 1. Advertising your product, in same time you advertise Reseller

2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional

materials, training, sales and so on.

3. nothing keeps the reseller to break the contract with you

4. it is difficult to control and predict sales. Small businesses always get to a certain

dependence on distributers which are always pursuing their own interests

Marketing Strategies: Push Strategy

Be careful! 1. Advertising your product, in same time you advertise Reseller

2. there are the costs associated with sales, within a developed system of discounts for resellers, various contests, loyalty programs, providing them with various promotional

materials, training, sales and so on.

3. nothing keeps the reseller to break the contract with you

4. it is difficult to control and predict sales. Small businesses always get to a certain dependence on distributers which are always pursuing their own interests

5.The breach of contract with a key agent can almost completely block the flow of new customers. This is a fairly

common situation where the agent is "big", and you are "small"

Marketing Strategies: Push Strategy

Pull Strategy

Selling by yourself

PROS:

1. To release services or products under its own brand

2. to position your product as an element of prestige and service for the elite

3. When you want to get a better capitalization of advertising costs. Translated in normal language

4. while You invest money in advertising, the price of your brand rises

5. you get more effective control over sales and more stable rOi

Marketing Strategies: Pull Strategy

For Example

PROS:

1. To release services or products under its own brand

2. To position your product as an element of prestige and service for the elite

3. When you want to get a better capitalization of advertising costs. Translated in normal language

4. while You invest money in advertising, the price of your brand rises

5. you get more effective control over sales and more stable rOi

Marketing Strategies: Pull Strategy

For ExamplePull strategy definitely helps you…

PROS:

1. To release services or products under its own brand

2. to position your product as an element of prestige and service for the elite

3. When you want to get a better capitalization of advertising costs. Translated in normal language

4. while You invest money in advertising, the price of your brand rises

5. you get more effective control over sales and more stable ROI

Marketing Strategies: Pull Strategy

ORSmart Marketing,

.. Sort of..

cons:1. The implementation of this strategy requires

a financial and time costs

2. Your business is highly dependent on your reputation

Marketing Strategies: Pull Strategy

cons:1. The implementation of this strategy requires a financial and time costs

2. Your business is highly dependent on your reputation

Marketing Strategies: Pull Strategy

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customers, build your brand, create a reputation

Be Smart, do not share your profits with resellers

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