marketing strategies and tips for small business owners

. . .

- - - - - - - - - - - - - - - - - - - - - - - - - - AUTOMATING YOUR SMALL BUSINESS - - - - - - - - - - - - - - - - - - - - - - - - -

Hi, my name is Misty (:I’m a Marketing Coach

Founder of Marketing 101 and Your Marketing Coach

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

MARKETING 101Fundamentals of Marketing

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

WHATWE

AREGOING

TO COVERTODAY

• What is a Marketing Strategy?• 5 Non-Negotiable Strategies needed

today for Small Business Owners• 3 Things that must be tackled before

strategy planning begins• 3 Things the “PROS” do…

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

WHAT IS A MARKETING STRATEGY?

A Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.

- David Aaker

. . .

www.yourmarketingcoachonline.com

. . .

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

SMALL BUSINESSES CONCERNS

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

5 NON-NEGOTIABLE STRATEGIESNEEDED FOR

SMALL BUSINESS OWNERS TODAY

1. Online Marketing Strategy2. Social Media Marketing Strategy3. Lead Generation Strategy4. Email Marketing Strategy5. Content Marketing Strategy

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

BEFORE STRATEGIC PLANNING BEGINS

Small Business Owners must determine:

• Their position• Their target market• Their branding

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

POSITION AND TARGETING

“How to be seen and heard in an overcrowded marketplace.”

“What you do in the mind of the prospect.”

“In the communication jungle out there, the only hope toscore big is to be selective, concentrate on narrow targets,

and practice segmentation…in a word position”

- Al Reis and Jack Trout Authors of the book “Positioning”

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

BRANDING

“A brand is the set of expectations, memories, stories and relationships that, taken together, account

for a consumer’s decision to choose one product or service over another. If the consumer

(whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word,

then no brand value exists for that consumer.”

- Seth Godin Author

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

ONLINE MARKETING STRATEGY

• Build a simple, current and effective website• Has a blog that you post to 1 x a week• Basic SEO and Listings• Engages the customer

• Downloadable content• Social media share and connect• Comments

• Can capture leads• Is mobile optimized

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

SOCIAL MEDIA MARKETING STRATEGY

• Determine which platforms are best for your business• Grow your Network / Fans / Followers• Become an influencer• Build relationships• Listen, Grow, Improve• Capture leads

• Facebook custom applications• Opt in / Offers• Drive traffic to website

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

LEAD GENERATION STRATEGY

• Content marketing / Opt in Offers• Free report• eBooks• Trainings• Videos• Podcast

• eNewsletter• Referral system• Affiliate marketing• Power Partnerships

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

EMAIL MARKETING STRATEGY

• Personalized “intelligent” emails• Nurture• Follow up• Ask for Referrals• Survey• Upsell

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

CONTENT MARKETING STRATEGY

• Set clear goals• Create relevant and valuable content

• Visual• Infographics• Reports, eBooks• Photos

• Auditory• Podcast• Recorded Interviews

• Written• Develop an editorial calendar

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

WHAT THE PRO’S DO…

• Automate• Auto Schedule• Plan and Execute

. . .

www.yourmarketingcoachonline.com

QUESTIONS

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

WHATWE

COVEREDTODAY

• Defined Marketing Strategy• Discussed 2 biggest challenges Small Business

Owners worry about• The importance of:

• Positioning• Targeting• Branding

• 5 Non-Negotiable Strategies needed today for Small Business Owners

1. Online Marketing Strategy2. Social Media Strategy3. Lead Generation Strategy4. Email Marketing Strategy5. Content Marketing Strategy

• 3 Things the “PROS” do…

. . .

www.yourmarketingcoachonline.com

- - - - - - - - - - - - - - - - - - - - - - - - - - MARKETING STRATEGIES AND IDEAS - - - - - - - - - - - - - - - - - - - - - - - - -

ACTION STEPS

1. Ask yourself “do I have a strategy?”2. If not, start creating one today!3. If you need help…contact a Marketing Coach 4. Attend my next webinar

. . .

www.yourmarketingcoachonline.com