marketing report on a gaming pub by gago
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8/14/2019 Marketing report on a Gaming Pub by Gago
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GAMING PUBThe most electrifying entertainment
in the city
Done by,
G.A.GOPINATH (18)
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EXECUTIVE SUMMARY
Gaming pub is a service businessstarted to entertain the people
Initially we are starting the gaming pub
with ten gaming consoles and tengaming PCs Gamers can play from a wide range of
games
Latest games in the market will beavailable for the gamers to play; it alsoincludes multiplayer games and onlinegames
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Target customers of teenagers, youngadults and people who are crazy aboutgaming
We have planned to start our Gaming
Pub in Spencers and City center andwell expand our Gaming Pub in otherparts of the city
The promotional advertisements willalso feature on weekend newspapersand selected magazines
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SITUATION ANALYSIS
MARKET SUMMARY
Market demographics
Population growth
India has the highest young population in
the world. This is a great opportunity for ourbusiness
Population age mix60% of youngsters of age group 15 to 25
play games
30% la amon the a e rou 25 to 40
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Market needs
To relax with the game and to have fun
To have a complete SATISFACTION
Market trends
People want to experience new type ofentertainment in this fast moving world
Gaming pub is a great place for
entertainment and spending timeDuring vacations kids can have a good time
here and also can form friends circle here
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Market growthThe market for gaming pub is increasing with the
increase in the young populationWith the release of more than hundred gaming
tiles per month the hype for playing these gamesis also increasing
Market growth of our gaming pub will increasewith the service that we provide to the customers
SWOT ANALYSIS1. Strength
Specialist in online and multiplayer gamingUpdated versions of games will be available for
the gamers
Well furnished interior and also provide snacksand cool drinks for the gamers hence they feellike being in home
Quality of serviceCustomer satisfaction
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2. Weakness
We cannot accommodate more than twenty
persons at a timeEmployees will have to work throughout the weekmay expect a hike in salary
3. Opportunities
People seek for variety of entertainment in the
weekendsGaming pub will be a new kind of experience for
the people seeking entertainment
Younger generation are attracted to multiplayer andonline gaming Increase in young population
4. Threats
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Competition
Local gaming centers and the
gaming centers in leading shoppingmalls are the major competitors for us
Services
Updated version of games and the latestgames
Online and multiplayer games
Seasonal gaming contest
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Keys to success
Customer satisfaction is one of the
important aspects for the key to successMaintain the existing customers bysatisfying there needs
Affordable charges
Critical issues
Location of the gaming pubRetaining the existing customers
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Channels Advertisement in selected magazines like Digit, Skoar,
chip etc will be given to promote the gaming pub
Also advertisement in selected newspapers will also begiven (The Hindu Metroplus, City chronicle, nxg) Public relations
Macro-environment
Economic environment
People should be able to afford the servicewhich we are providing so the cost will be nominal
considering all sects of economic classes prevailing inour country
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MARKETING STRATEGIES
Mission
ENTERTAINMENT AT ITS
BEST
Our mission is to entertain people and to
provide them with good service, and to be thebest entertainer in the city within a short spanof period.
Marketing objectives
Attracting the target customers and to retain theexisting customers are the two main marketingobjectives of our business
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Financial objectives
There should be a steady growth in our revenue
and should obtain the invested amount within a shortspan of time.
Target marketing
Our Main focus is on the teenagers and theyoungsters who are fun loving, and live for speed andextreme experience in life.
Positioning
THE MOST ELECTRIYING ENTERTAINMENT INTHE CITY
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StrategyPublic relations, print media & internetmedium
Once the recognition is there, we wouldemphasize on TV commercialsSustaining the brand image for which wewould use brand campaigns
Marketing mix
Pricing
If they select gaming consoles then theywill be charged Rs.100 per hour, and if theygo for gaming PCs then they will be
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Promotion
As mentioned earlier we havethree phases to be followed forpromoting our service
Phase 1: New gaming experiencePhase 2: Achieving the familiarity
Phase 3: Entertain the people
Service
By our service we would love to make ourcustomers happy and make them entertainedonce they enter our gaming pub.
Because customer satisfaction is our satisfaction
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Channels of distributionOur service will use direct to
customer distribution model.
Marketing research
We conducted a survey from a sample of 100 tounderstand the mindset of people who love
gaming and their preference about our newserviceWhat we inferred from this survey is that most of
the youngsters of age group more than 15 loveto play games as a part of their entertainment
A lot of school going kids, college students and
even working people play gamesMany of them love to play games in their home
but when it comes to online gaming andmultiplayer games they prefer to go to gamingcenters for amin
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Financials, budgets and Break-even analysis
The company achieves the break-
even point at the starting of the 11thmonth.
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Sales forecast Gaming pub has a sales forecast with a steady increase because of the
increase in no of customers or gamers
The company starts in SEP 2008-2009, where the sales revenue is
Rs.25,78,000/-. It has an hike of 5% in the upcoming year 2009-2010 whichis Rs.27,06,900/-and for the year 2010-2011 it will be Rs.28,42,245/-
Expense forecast
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CONTROLSThis is the most important measure to be
taken to maintain the cost and produce the
best. The areas to be monitored:Revenue: Daily, monthly and annualExpenses: Weekly and annualCustomer Satisfaction: To be evaluated by feedback
formsR & D: Check on the recent innovationsNumber of loyal customersDemands in particular season (Peak and Off Season)
Implementation milestones
Company Emerges on SEP 2008Break-evens at JUN 2009O ens the 2rd branch on 2010
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Contingency planning
Difficulties and Risks:
New concept people will take time to acceptTuff to provide consistency service
Worst Case Risk:
We have taken a preventive measure toavoid worst case scenario by fixing affordablerates for gaming.
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Game
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