marketing plan for launch of a unique product pen-pc

PEN - PC

The computer of the future !!!

Marketing Mix

Product

PEN-PC

Rechargeable lithium -ion battery

Capable of storing terabytes of data-

Use lasers and infrared technology

E finger printing

USPUSP

•Easily slip in a pocket Virtual keyboard and monitor Easily accessible Consume less electricity

Rs. 45,000

Price•P

ricing objective - market skimming

1

•Deterring Demand - Surveys

2

•Estimating Costs - Target Costing

3

•Selecting a Pricing Method - Target Return Pricing

4

• Promotional pricing - Warranties and services c Contracts, Cash rebates,

5

Place

Direct channel-

Exclusive retail store

E-Commerce Marketing Practices

Promotion

•Advertising - print, TVC

1

•Events and Experiences

2

•Personal Selling

3

•Free insurance,

•2 year warranty, at 0% finance availability

4

PEN - PCThe computer of the future !!!

for more information log on towww.penpc.com

STPSTP

Segmentation

• Niche Marketing

Positioning

• The computer of the future

Target Audience

•Working Executives

•Slaves To Technology

•Students

•People who are looking for something extraordinary

Thank You