marketing pandas avatar and yangtze agent

www.nexusholidays.com

NEXUS HOLIDAYS

Making the Most of Your Marketing Dollars!

• Began as a travel agent in 1990, worked as agent for 20+ years

• Worked as a group leader while living in Japan for 3 years

• Served as a vignette host for VCOM • Started Hampton Roads Chapter of

PTANA in April 2011• Hold a degree in Anthropology with a sub

discipline in Archaeology from William and Mary

• Avid blogger• Navy wife / Army mom

About LaDonna Allen, CTA

Jeffrey Holtrop, National Sales Manager, USA

Jeffrey’s focus is marketing, advertising and sales of the Nexus Holidays Group USA product line. Duties include, lead generation, travel agent/consumer education, trade shows, and seminar hosting. Responsibilities also include trade advertising, social media and database generation in both travel trade and consumer markets. Experience includes national supplier sourcing, airline sales and management, and hotel and resort sales management. Jeffrey covers the Midwest/Western United States and is based in Chicago, Illinois where he lives with his wife and son.

Create a Plan!

• Set Goals! 30 days, 90 days and 1 year

• Think Inside the box before you think outside the box!

• Enlist help!

• Know your market!

Sell More Groups!

Start with your hobbies to find group leads then think outside the box

Join Local Networking Groups

ASK For Referrals!

Sell More Groups!- Look at published vs. private tours - Exclusive departures vs. customized departures- Where can you market your groups? Church bulletins,

community newsletters, Carribean Night or China Night? Use co op marketing dollars, maintain your database and market to them……

- Understand how your clients travel- Do surveys- Ask questions

Offer Compelling itineraries based on their commonalities

Start with your hobbies to find group leads then think outside the box!- Running Groups, church groups, garden clubs, biking groups,

birding enthusiasts, epicuraens, yogis and yoginis, senior clubs, - Ex. Gay family travel- Business travel group

Then market to them where they live! Join facebook groups and create posts or events. Create a group if one does not exist! Don’t hard sell but offer value.

Newsletters! Community newsletters, church bulletins, small local papers that are full of local news – gossipy papers

Distribute flyers in common gathering spots

Join Local Networking Groups and Refer to other Members!- Chambers of Commerce- Parks and Rec departments- Lineage societies- BNI groups- Specific networking groups like womens groups- Public service organizations – Kiwanis, Rotary Club

- Be their industry expert! Don’t hard sell them, show your value and build relationships

- People buy from people they trust – build trust first- Offer to give presentations as a public service- Don’t just go to bridal shows. Think about community fairs,

craft fairs or wine shows. Go where your target customers are but not all your competition is!

ASK for ReferralsFollow up!

Send a handwritten note with 3 of your business cards

Incentivize clients to send referrals

Add it to your signature line!

Start your day making phone calls not sending emails! Be high tech but also be high touch!

BDMs exist to support you!

Ask for co op marketing

Ask for a sales and marketing agreement for increased commission

Ask them for new ideas but give them feedback… what is and is not working in your market

Never get discouraged!

Enlist Help!

• What can we do for you and your clients?

• All-inclusive Escorted Tours to China and Southeast Asia - China Super Value Experience

- China Deluxe Experience

- China Luxury Experience

- Asia Deluxe Experience

• Customizable FITs

• Private Luxury Vacations

• Exclusive Group Travels (Universities/Companies/Senior Clubs, etc)

• River Cruises

• City Stopovers

• Discounted Airfares

• Visa Services

Nexus Holidays’ World of Travel

THE TRAVEL AGENT PORTALInformation at Your Fingertips!

• Enjoy competitive commissions and exclusive bonuses

• Enjoy travel agent discounts

• Better serve your clients with your assigned destination specialist

• Stay informed on upcoming FAM trips

• Get invitations to webinars and trainings

• Get marketing supports, including online forms, e-flyers, templates,

videos and much more to come…

• Agents supplies available to order, right at your fingertips

• Obtain booking advices and selling tips

• Stay tune with the latest promotional offers. You’ll be the first to know

about great sales.

• Become a member at www.nexusholidays.com/travelagency

Be Part of A Great Team

TRAVEL AGENTCOMMISSION PROGRAM

The Most Important Subject!

1) GROUP TOURS (Hot Deals, China Super Value/Deluxe/Luxury Experience, and Asia Deluxe Experience)

• 1-16 Passengers………………………………………………………12% of GB*• 17-50 Passengers……………………………………………………13% of GB*• 51-100 Passengers…………………………………………………14% of GB*• 101+ Passengers……………………………………………………15% of GB*

2) SPECIAL TOURS/CITY TOURS• 12% of GB*

3) PRIVATE TOURS/CUSTOMIZED ITINERARIES• Offered Net or with commission• TC - the 16th passenger travels free on land (with 15 paid passengers)

4) MISCELLENEOUS SERVICES• Air Ticket Purchase Only……………………………………… $20 Per Ticket• China/Asia Hotel Booking Only…………………………… $10 Per Night Per room• Visa Application for Tour Passengers…………………… $10 Per Applicant• Optional Travel Insurance………………………………………10% of Premium

3) COMMISSION PROTECTION:• Cancellation after final payment………………………………………………$200 per

passenger

*GB(Gross Booking) includes all-inclusive (air+land) tour cost or land only tour cost with tax and fuel surcharges, single supplement, prepaid hotel room upgrading fees, prepaid pre-trips or extensions, prepaid extra hotel nights and prepaid optional programs.

TRAVEL AGENT COMMISSION PROGRAM

• Applies to bookings on 2014 Group Tours (Hot Deals, China Super Value/Deluxe/Luxury Experience, and Asia Deluxe Experience)

BONUS COMMISSION:• Every passenger you book with us (double/single occupancy) …………………………………………………………………………………………………… $20

NEXUS REWARDS:• Every 10 passengers in a calendar year……………add’l $50 Gift card

★ Overall, that’s a bonus on top of a bonus on top of a great commission.

★ The program is unlimited.

The MORE You Sell, The MORE You Get Paid!

Bonus Commission and Rewards

1) Travel agent discount is applicable on Land Only Tour Cost of select group tours.2) Valid to registered agents only.

TRAVEL AGENT TRAVEL PROGRAM

BOOKINGS AGENT COMPANION

2014 China Super Value Group Tours 20% off 20% off

2014 China Deluxe Group Tours 20% off 20% off

2014 China Luxury Group Tours 20% off 20% off

2014 Asia Deluxe Group Tours 20% off 20% off

2014 Hot Deals 20% off 20% off

Yangtze River Cruise

Great Wall

Forbidden City

Shanghai

Giant Panda

Terra Cotta Warriors

Li River

Halong Bay

Floating Market

Must-see Sites

Angkor Wat

Nexus Holidays Wendy Wu Pacific DelightLength of Tour 15 Days 13 Nights 14 Days 12 Nights 13 Days 11 Nights

Cities Beijing(4), Xi’an(1), Yangtze Cruise(3), Shanghai(3), Wuxi(1), Suzhou(1)

Beijing(3), Xi’an(2), Chengdu(1), Yangtze Cruise(4), Shanghai(2)

Beijing(3), Xi’an(2), Yangtze Cruise(4), Shanghai(2)

Price From $3199 $4190 $2699

Transpacific and China Domestic Air Included Included Included

Yangtze River Cruise New 5-star Ms Yangtze 2 Aged Victoria Cruise Aged Victoria Cruise

Local Transportation Included Included Included

Hotels 5-star 4-star 4-star

Meals Added value: Peking Roast Duck, Imperial Dumpling Banquet Included Included

Sightseeing Added value: Pandas, Water Town, Suzhou Garden, Lingshan Grand Buddha Included Included

Cultural Programs Hutong Tour by Pedicab, Tang Dynasty Dancing Show

Chinese Acrobatic Show, Tang Dynasty Dancing Show None

English-speaking Guides Included Included Included

Travel Insurance Travel Accident Insurance, Medical Insurance None None

Visa $170 Included $190

Discount $300 None $100

Total $3069 per person= $205 per day + better value

$4190 per person= $299 per day

$2789 per person= $215 per day

CLASSIC CHINA AND YANGTZE CRUISE

CHINA | VIETNAM | CAMBODIA | THAILAND | SINGAPORE | MALAYSIA

Yangtze River Cruise

• The longest river in China and Asia

• Home to 1/3 of Chinese populations

• Treasures of discovery and wonders of nature await at every turn along the cruise

CHINA | VIETNAM | CAMBODIA | THAILAND | SINGAPORE | MALAYSIA

CHINA

Yangtze River Cruise

• Interesting shore excursions: Fengdu Ghost City, Shennong Stream

• Spectacular scenery including the Three Gorges

• Tai Chi Lessons and many other events and activities on board

• The largest dam project in the world

CHINA | VIETNAM | CAMBODIA | THAILAND | SINGAPORE | MALAYSIA

CHINA

Zhangjiajie

• Located in Hunan Province

• Inspiration for Avatar

• Natural beauty and unspoiled landscape

CHINA | VIETNAM | CAMBODIA | THAILAND | SINGAPORE | MALAYSIA

CHINA

Chengdu

• Home to the famous Giant Pandas

• World Heritage Site and the biggest stone carved Buddha statue: Leshan Buddha

• Unique Face-changing Show

CHINA | VIETNAM | CAMBODIA | THAILAND | SINGAPORE | MALAYSIA

CHINA

CHINA DELUXE EXPERIENCE

All-inclusive from

$3199 PP

CLASSIC CHINA AND YANGTZE DELIGHTS 15 DAYS

BEST SELLER

CHINA DELUXE EXPERIENCE

All-inclusive from

$4299 PP

AMAZING CHINA 22 DAYSMOSTCOMPRE-HENSIVE

CHINA LUXURY EXPERIENCE

All-inclusive from

$5899 PP

THE SPLENDID CHINA 15 DAYSUltimate Comfort

Exclusive experience based on YOUR Feedback

All-inclusive from

$3805 PP

Giant Pandas and Wonders of China – 13 daysPandas

and Avatar!

All-inclusive from

$3799 PP

EXOTIC ASIA 10 DAYSASIA DELUXE EXPERIENCE

MULTI-CULTURAL

• Grand Mekong Cruise: Vietnam and Cambodia 19 Days

• For Vietnam Veterans• 2 Departures in Oct• 8 Days Grand Mekong

Delta Exploration• Small Motor Boat

Experience• Halong Bay Cruise• World Heritage Sites and

World Wonder• Battlefields and Combat

Areas

• The Art of Chinese Cuisine 15 Days

• For Foodies• Oct 08-21, 2014• Authentic Chinese

Gourmet Specialties• Restaurants known to

locals only• Cooking Classes• Local family visiting and

home made meals• World Wonders and sites

Exclusive Special Tours in 2014

• China Highlights and Yangtze River Cruise 15 Days

• Women Only• 9 Departures in 2014• Spa in 5-star hotel• Chinese Foot Massage• River Cruise & Panda• Non-tourist Special

Local Market• Chinese Banquet and

Wine Tasting• Tour guides are also

girls!

• For general questions/comments: Email: travelagent@nexusholidays.com Web: www.nexusholidays.com US Toll Free: 1-888-68-nexus(63987)

Every registered travel agent is assigned to an experienced destination specialist. This tour expert will take care of all aspects of your questions and handle the booking from beginning to your client’s happy return.

Nexus Holidays Has Your Back

★ National Sales Manager Jeffrey Holtrop Telephone Ext. 777 jeffrey@nexusholidays.com

★ Regional Sales Manager LaDonna Allen Telephone Ext. 999 ladonna@nexusholidays.com

• For sales and marketing needs:

Nexus Holidays… Here For You!

Thank you