marketing mix of apple

Apple deals in

computer hardware,

computer software,

consumer electronics and

digital distribution type of industries.

Product Mix

Product Form

Product Quality

Product Style

Product Packaging

Warranty and Guaranty

Product Form:-

Size:-iPhone 4s - 4.54 x 2.31 x 0.37 inch

iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch

Shape:- Rectangular Bar Shaped

External Appearance:-

Product Mix

Colour:-

iPhone 5S

iPhone 5c

iPhone 4s

Product Mix

Product Packaging

iPhone 4s, 5s

iPhone 5c

Product Mix

Warranty and Guaranty:-

12 months warranty.Terms and Condition applied*

Product Mix

Price Mix

Cost

Discount

Pricing Method

Pricing Strategy

Price Mix

Cost:-

Price Mix

Discounts:-

Price Mix

Pricing Method:-

Demand Based pricing method

Price Mix

Place Mix

Wholesaling & Retailing

Order processing

Warehousing

Inventory management

Transportation

Place MixArea served worldwide with 406 retail

stores.

Warehousing:-

Area served worldwide with

406 retail stores.

Great employee support of

80000 employees.

Advertising:-

Medias:-Print Media

Electronic Media:-

1) Television

2) Internet

Exchange Offers

Modified Payment Plans

Tie in promotion