marketing mix apple inc
Post on 13-Aug-2015
146 Views
Preview:
TRANSCRIPT
Marketing Mix of Apple Inc.
contact@myassignmentexpert.com
Let’s understand basics
What is Marketing Mix ?Planned mix of elements used to
determine actionable marketing plan.
contact@myassignmentexpert.com
What’s its significance??
To cater demands of consumers.
To crate identity of brand.
To stay focused on core business.
To control inventory. contact@myassignmentexpert.com
What it consists of??
contact@myassignmentexpert.com
Let’s see one by one Product Companies tend to develop products on following parameters.Needs and wants of customers.Quality.Value for money.Service
contact@myassignmentexpert.com
PRODUCT
NEEDS OF CUSTOME
RQuality
Value for money Services
contact@myassignmentexpert.com
Competitive
Profit High price Low Price
contact@myassignmentexpert.com
PRICE
PLACE
Availability
Delivery Product display
Distribution
contact@myassignmentexpert.com
PROMOTION
Branding PRSocial Media
Sales
contact@myassignmentexpert.com
In addition to these nowadays new 3P’s have added.
People. Place.Physical Evidence.
contact@myassignmentexpert.com
Marketing mix of Apple Inc.
Product
contact@myassignmentexpert.com
Price
• As premium brand approach is on High price strategy
Premium
Pricing
• Offers small no. of product’s to target specific demographics customer’s
No. of product
s
contact@myassignmentexpert.com
Place
• Distributing through online stores, Social media efforts
Online stores
• They have direct retail stores and third-party stores in many countries e.g. Reliance digital
Retail and
third-party store • Apple has exclusive stores
catering different category of product e.g. Fifth avenue, New york
Exclusive stores
contact@myassignmentexpert.com
Promotion
• Increasing eagerness of customers
Halo Effect
• i-Pod to i-phoneHorizontal strategy
• i-watch, i-pay, i-cloud
Leveraging brand
name
contact@myassignmentexpert.com
top related