marketing lessons from dr house
Post on 18-Jan-2015
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Marketing
lessons
from Dr. House
Differential Diagnosis
In order to identify the
best consumer
segment and the
highest value of
consumer target
In order to identify the
best consumer
segment and the
highest value of
consumer target
In order to identify the best
consumer segment and the
highest value of consumer target
Customer experience
ranking
Build and maintain brand
reputation is an important
element of any brand strategy
Prognosis
Stay up to date with market
trends and prognosis, in order
to build influential brands,
empowered by people
Be different
Brands need to be different by
offering an engaging emotional
experience
Find meaningful patterns
Think Insights! A valuable
insight is the foundation of a
successful brand strategy
Find that ‘specialness’
The unique attribut that makes
your brand different in terms of
emotional universal expression
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