marketing launch 2014

Product Marketing PlanProduct Marketing PlanCrystal TitanCrystal Titan

20142014

Next Generation WebsiteNext Generation Website

Website Redesign

Crystal Microsite Update

reflects changes in features

localized

Ready in March

Lost in Lost in TranslationTranslation

Localization

Product EDMWebsit

eGive away program

Google Keywords (?)

Selling Kit Material

Traffic Traffic GenerationGeneration

CT Giveaway Program

Year Round

Collects Demo ScenarioCollect Success Story

Submissions will be visible on website

winners picked every quarter

Current Stuff Current Stuff Hard to ProcessHard to Process

Material Rewrite

Several materials should be broken up into chunks

Short, concise power points (could be several) with clear topic and focus in

each

Easily Digestable StuffEasily Digestable Stuff

SELLING KITSELLING KIT

Selling Kit

Selling Flyer

Detailed Spec Sheet

ArtworksDownloadable From

WebPre-installed on USB as give away

Short Presentation PPTs

Commercial Commercial VideoVideo

Commercial Videos

30 - 40 Second Pure Product Based Commercial

Introduce the Key Selling Points of Crystal Titan

Ready in mid-March, on Website & EDM

Google KeywordsGoogle Keywords

Google Keywords

Year Round Exposure

7AM to 7PM

Focused Regional Exposure

Product Oriented Message

Product & Topic Keywords

All Traffic Directs to Crystal Micro-Site

Product DebutProduct Debut

ISC West

Product DemoFocused Target

DemoIn House Special Pricing

Fill out info to exchange for coupon

AWARENESAWARENESSS