marketing is disrupted

Marketing is Disrupted

More new marketing technology

is introduced the last 5 years

than the previous 50 years

Tools and channels evolve at

the speed of light

Organizations and their capabilities do not

The Digital Divide is Growing

Technology evolve faster than human

capabilities in all organizations

Personalization is highly

immature

Potentially the biggest

opportunity in recent history

90% of marketeers agree that

personalized customer

experience is business critical

Source: IBM, The Consumer

Conversation 2015

Source: Gartner Market Guide

“By 2018, organizations that

have fully invested in all types

of online personalization will

outsell companies that have

not by more than 30%.”

Onsite PersonalizationImprove business performance by treating

your visitors like individuals

Why invest in relationships

with anonymous website

visitors?

Because visitors are your

only source of income

You spend money driving

traffic to your site.

But then what?

“For every $92 marketers spend on traffic,

only $1 is spent on optimizing the

experience when visitors arrive”

Source: The 2012 Conversion Rate

Optimization Report

Only 2% convert to identified visitors

98%

Anonymous

2%

Identified

Source: Marketo 2014

Marketing

automation

Email Mkt

Onsite

personalization

& retargeting

Only 20% of those that convert will

open your nurturing emails

... and respond to your marketing automation

Purchase is a result of a journey

...not a campaign

”70% of purchase decision

has been made before contact is

made with sales organization”

Almost all buyers want to remain anonymous

during the buying process

Source: Sirius Decisions

Create visitor strategies with adapted

content

Discovery

Decision

Action

The only thing visitors

have in common, is

that they are all

different…

…But despite this most websites

are defined for the majority

audience, treating every visitor

the same with static content.

Personalization is the

foundation of better customer

experience

Real time on-site

personalization allows you

to…

Adapt to your visitors

behaviour and deliver content,

depending on their actions and

interest

Introducing Monoloop

What is Monoloop?

• Behavioral tracking service

• Open extendable profile store (DMP)

• Real time personalization engine

• Real time archiving engine

• Real time asset tracking service

• UI – building personalized web experiences

• App Layer – build applications on top of Monoloop

• REST API:– Profiles

– Sync

– Content

– UI

PERSONALIZATION IS THE

FOUNDATION

OF BETTER CUSTOMER

EXPERIENCEDEFINING THE MOST IMPORTANT AUDIENCE

ATTRIBUTES

AND REDESIGN YOUR INTERACTIONS WITH

VARIATIONS FOR EACH ATTRIBUTE

BETTER CUSTOMER EXPERIENCE

PRODUCE BETTER CONVERSION RATES

AND BETTER ROI

Monoloop

renders different

combinations of

content for

different people.

CORE FUNCTIONALITY

• Element and inline personalization

• Unlimited Experiments, Content , Segments

• Deep profiling - more than 90 visitor properties ready to use

• Category, Subcategory, Product scoring using trackers

• Extend default profile with trackers – track any onsite property

• Extend profile with external data through open API

• Real time segmentation – with predefined behavioral segments

• Real time asset tracking - product and content catalogues

• Rest API for content and profile information – integrate with everything

• Application layer – build your own service on top of Monoloop

Getting started is easy

• Place the script in the header of your site - 15 min.

• Configure site specific trackers - ½ day

• GO start profiling all your visitors and do the first

experiment

Signup for a free trial at

Monoloop.com now