marketing in ong
Post on 22-Nov-2014
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Fiti burete, nu perete!
#RYLF
• MK
• AIESECăr
• Crocodil
• Speaker
Călin Biriș
Ce este Marketingul?
Intre mit si realitate
MK = Comunicare si promovare
Marketing
PR
Advertising
Branding
Marketing Management
G goals
S strategy
T tactics
I implementation
C control
Cercetare
5 C
Customer
Company
Competition
Collaborators
Context
S.W.O.T.
AIESEC
S.W.A.T.
S.W.O.T.
http://www.businessballs.com/swotanalysisfreetemplate.htm
Planificare
4P
Advertising
3. ComunicareaA attention
I interes
D desire
A action
1. Obiective
2. Analiza publicului tinta• Demografica (Asl Pls)• Psihografica (valori, stil de viata, consum media)• Comportamentala (heavy user, split loyals, shifting loyals, switchers)
Colaboratori
• Obiective
• Teme
• Pachet individual
• Feedback pe pachet
• Confirmati materialele de comunicare
• Evaluati colaborarea
Intrebari?
Mulțumesc!http://about.me/calin.biriscalin.biris@trilulilu.ro
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