marketing for the shy type

Marketing for the Shy TypePresented By

Daniel Schutzsmith@schutzsmith

Hello.

Who Am I?

www.graphicdefine.org

School of

VISUAL ARTS

209 East 23 Street, New York, NY 10010-3994 Tel 212.XXX.XXXX Fax 212.XXX.XXXX www.schoolofvisualarts.edu

Who Are You?

Freelancer?

Studio Owner?

Manager?

Student or

Teacher?

Marketing Basics

What Is Marketing

Really?

Marketing helps us get our brand in front of our target audience, even when we’re not actively trying to do so.

Why Use Marketing?

•Attract clients & talent.

•Attract clients & talent.

•Get projects that fit.

•Attract clients & talent.

•Get projects that fit.

•Make sales easier.

•Attract clients & talent.

•Get projects that fit.

•Make sales easier. •Increase morale.•

Why Does Marketing

Suck?

•It scares us.

•It scares us.•It seems hard.

•It scares us.•It seems hard.•It might not...

•It scares us.•It seems hard.•It might not...•We don’t know

where to start.

IntroducingYour Savior:A Plan!

Plan + Practice = AWESOMENESS

1) Define Your Audience.

Where Are They?

Habits & Interests?

http://www.flickr.com/photos/chumpboy/

http://www.flickr.com/photos/chumpboy/

Build Ambassadors

Write down an outline for your ideal audience.

(industries, interests, demographics, etc.)

2) Define Your Goals.

What Does Success Look Like?

Dates?

Write down a few primary & secondary

goals.

(financial, technical, personal, etc.)

3) Establish a Commitment of time and $.

Its Gonna Take MONEY

Its Gonna Take TIME

Write down how much

time & money you’ll commit.

4) Brainstorm and Outline Content.

How Are You

Unique?

What’s Your Competition

Missing?

What’s The Tone?

What are their expectations?

How will content be created?

What channels will you use?

(blog, give aways, press releases, newsletter,

swagg, etc.)

Wear Your Work

Everywhere

Write

Blog

Build Something. Anything!!!

Use Social Media

MakeA Lab

Email Signature

Share What You’re Working On (Before Its Done!)

Give Away Your Work

Leave Behinds

Use the Environment

Make Friends w/ Journalists

Show the Personalities

5) Execute the Content and Converse.

How will you execute?

What tools will you use?

6) Assess and measure results.

Most Importantly...

HAVE FUN!

Presentation Slides & Worksheets:

http://fitc.schutzsmith.com

Slidesphilme.in/hpx

Thanks!Daniel Schutzsmithdaniel@markandphil.com@schutzsmith

http://markandphil.com@markandphil855-MARKPHIL