marketing done by social interactions – likes – shares – comments free! (suppose to be)

Social Media Marketing

• Marketing done by social interactions– Likes– Shares– Comments

• FREE! (suppose to be)

What is Social Media?

• Facebook Page: Allows you to see reports, create admins, put Facebook apps, etc.

• Facebook Profile: Your PERSONAL Facebook page Not able to do needed things for marketing

• Posts: The content you put on your page• Likes: Quickly showing your approval• Shares: Sharing your post• Comments: Interaction

Terms

• Consistent posting schedule• Post: interesting things• Make your audience WANT to come to your

page and interact• Golden Rule: Post with a purpose! What do

you want to accomplish? What do you have to offer your audience?

Overall Strategies

• What you catch depends on what bait you use.

• Your audience will depend on what you post. Make sure you are posting properly

Fishing Analogy

• Use different types of posts (images, videos, texting)

• Post relevant to your audience • Don’t post same things on multiple social

media sites, at least not at the same time• Figure out best time for posting

Posting Rules

I love Cats!

Posting Rules Continue...

• Be controversial if appropriate • ALWAYS BE CREATIVE• Be funny (not all the time)• Unique• Keep with your brand• Overall: GET PEOPLE TALKING

• Post slowly at first• Find Right Name• Find most popular times with target audience• Boosting– Facebook Boosts– Like4like.org– Make Friends and share

General Beginner Rules

• Requires more motivation/call for action• Post dynamic type videos– Informational– 2D Animations– Short Films, etc.

• Very effective for most type of organizations

Youtube (Video Marketing)

• Who has a FB profile? • Pages– Public figures, bands,

businesses

“I looked them up on FaceBook and I couldn’t find them, they don’t exist.”

Posts• What to post:

– Photos – Status

• Updates, funny stories, lyrics, etc

– Videos (from your YouTube!) – Links to interesting/relevant blogs/articles (your own blog, hopefully)

• When to post: – When the most people will be online to see it! (evenings and weekends,

mostly) – REGULARLY! – Scheduled posts – Making other people administrators

• Boosting: – If you have money... – Since most of us don’t: like4like.org, or just focus on making it really good.

(Which you should anyway...)

Other Ways to Promote

• If you post interesting and relevant things, people will want to see your stuff.

• Use your own profile, let people know you have a page, and what the page can give them (encouragement, inspiring music, etc)

• Find organizations/pages/groups who are interested in you or interested in the same things.

• Pages with the most likes: people search for a celebrity/organization, find their official page, and like it because they want to stay updated.

Example

• https://www.facebook.com/schindia

• Meant as a news feed, where you can, in seconds, figure out what’s going on in the world and join the discussion.

• Limited to 140 characters (every space/letter/punctuation is a character).

• Meant for anyone: individuals, businesses, churches, etc. (no special pages/groups for businesses)

• FB promotional rules apply: follow/find others who are interested in you or interested in the same things as you. Be active, post quality, and you’ll find an audience.

• (This assumes you have something to say.)

• I love WordPress! • Free • Make one if you don’t have a website (if you do have

a website, there might be a blogging feature where you can write/post/update and sell your stuff.

• Social media integration– Good place to put EVERYTHING, when you post a new

update, put it as a status update on FB. – Put in YouTube videos – Twitter sidebars...

Examples of• Blogs• WordPress

is also a platform for full websites.

ICM website is a WordPress

My first blog was on WordPress