marketing creative strategist based in bloomington, mn

MarketingCreativeStrategistBasedinBloomington,MN

TheMarketingCreativeStrategististhejobforthepersonwithgreatmarketinginstinctsandpassion,involvingdevelopmentofintegrated,cross-platformcampaignconceptsthatcommunicatethroughstorycompellingandemotionallyengagingproductandbrandcampaigns.Thispositioncollaboratesonthemarketingteam,ideatesonbrainstormingsessions,conceptualizescampaigns,listenstoallstakeholdersinaprojectorcampaigntoresultincampaignsandeffortsthatmovetheaudiencetoadoption,alongwithassigningprojectstostaffandhelpingtodriveexecution.

Itisessentialthatthispositionbeabletocompleteandsupportthefollowingfunctions:• Helpconceptmarketingcreativecampaignsandcopywriting,includingprintcollateral,websites,

emailcampaigns,socialmediaandpublicitypromotions.

• Thisisapositionthatrequiresadaptability,agility,dynamic,iterativeapproach.Thisisacreativeconceptualizingpositionaswellasaroll-up-the-sleevesandgetitdoneposition.Onedaymaybebrainstormingproductconcepts,thenextmaybestoryboardingacomprehensive,multi-channelintegrateddigitalcampaign,andthenextmaybewritingcopyorcraftinganemailcampaignforleadgenerationornurturingleads,orcreatingthescheduleforallmarketingcampaigns.

• TheMarketingCreativeStrategistisaleaderwhocanmaximizethetalentsofotherswithwhomtheycollaborate.TheCreativeStrategisthastoinspireothersanddrawoutthedepthofcreativityoftheentireteam.

• Thisroleisidealforsomeonewho’shungrytotake,ownandrunwithconcepts–whocantakea

problem,conceptasolution,andthencraftwinningconceptstodriveforleadgenerationandadoptions

RequiredSkillsandAptitudes• DegreeinMarketing,Communicationsorrelateddegreeorequivalentexperience.• Whileadegreeinmarketing,communicationartsorarelatedfieldisabonus,theCreativeStrategist

moreimportantlymustpossessahighdegreeofself-initiativeanddrive,boundlesscreativeenergy,masteryofstorytelling,highlydevelopedmarketingcommunicationinstincts,andapassionforouraudienceandmessage.We’re looking for someonewhobrings3-5years’ experience in creativework,campaignconceptdevelopmentandexecution,andprojectmanagementtojoinourteamthatworksinanopencollaborativeworkenvironment.

• Thoroughunderstandingofinteractivecommunications(i.e.,website,email,socialmedia)anddeliverysystems,processes,anduserinterfacedesignaswellasindustrybestpractices.

• Knowledgeoflayouts,graphicfundamentals,andabilitytostoryboardortranslateideastodesigners.

• Strongworkingknowledgeofexperiencedesign,branddevelopment,andmulti-channelmarketingconcepts.

• Knowledgeofbothprintandinteractivemarketingcapabilities.• Excellentleadershipskills,includingtheabilitytopitchandpresentwinningconcepts.• Excellentcommunicationskills.• Passion,Integrity,andEnergy!Ifyouwouldliketoapply,pleaseforwardyourresumeandcoverletterto:humanresources@smp.org