marketing conference programme · sarah wang (english uk), lucy greaves (the pie), michael quinn...

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Timetable

09:00 Registration

09:50 – 10:00 Welcome address English UK and Trinity College London

10:00 – 10:50 Marketing to millennials Jackie Kassteen (ICEF)

11:00 – 11:50 Elective session one:

11:50 – 12:10 Break

12:10 – 13:00 Elective session two:

13:00 – 13:50 Lunch

13:50 – 15:20 Talking to international students: what can we learn from them that a survey can’t tell us? The PIE interactive session

15:20 – 15:40 Break

15:40 – 16:30 Elective session three:

SIEM panel: the UK ELT sector: growth or decline? with John Knagg OBE (British Council), Jodie Gray (English UK), Amy Baker (The PIE), Janette Donjon (Sunderland College) & Richard Day (English in Chester & English UK)

Improve the online presence of your language centre to increase direct bookings with Rob Jansen (Studyportals)

Applying innovation techniques to your marketing with Hannah Alexander-Wright (University of the Arts)

16:30 – 16:40 Break

16:40 – 17:40 Launch event: English language market report, Mexico

17:40 – 19:00 Drinks reception

The rise of the selfie: how marketers can leverage digital trends in pop culture with Jackie Kassteen (ICEF), Chris Price (Adventus Education) & Jemma Davies (SMRS)

A new way of presenting information: why you must incorporate video content into your marketing strategy with Emily Chapman (Inline.Marketing)

The changing landscape of the study abroad market in China Sarah Wang (English UK), Lucy Greaves (the PIE), Michael Quinn (CES) & Vera Wei (Sloan Culture and Education Exchange)

Market trends with Samuel Vetrak (Studentmarketing)

No such thing as a bad review: the power of reviews in student recruitment with Ross Holmes (Coursefinders.com)

How the UKTI Education team can help you win business overseas with Roy Cross (UKTI and the British Council)