marketing, branding short overview

• Manage Brand Platform (Messaging & Identity).

• Direct external Campaigns that strengthen the Brand.

• Project-manage strategic & tactical elements.

• Maximize the Brand-Refresh program.

• Leverage communications with internal targets to enhance the Brand.

B2B Brand Marketing, Lead Generation, Sales Accounts,

Corporate Identity & Messaging, Rebranding, Integrated

External Campaigns, Employee Communications

Online Banking,

now Intuit.

Green-building software

Rebranded Bank: Messaging, Identity, Internal & External Campaigns

“Before”

• Market Research: Customers, Employees & Non-Customers.

• Selling Rebranding to Senior Leadership and Board.

• Creating Messaging/Identity: Look & Feel.

• Reduce risk for bank and customers: Collaborating with IT Security Team.

• Developing & Implementing Brand Marketing: Social media, Magazine, Web, Email, PR, Lead Generation, Sales-Referral, Employee Communications, Radio, Events.

Email Ad (web & print)

Rebranded Bank’s Web

Rebranded to a Consistent 1-Company Look

1) Get updates on upcoming Rebranding.

2) Analyze existing customer/market data.

3) Forge in-depth understanding of markets served (customer & sales processes).

4) Absorb Value Proposition.

5) Review company-wide resources.

6) Develop branding-agency specs.

7) Begin executing Brand Marketing programs.