marketing automation...marketing automation. with more than half of b2b companies (55%) adopting the...

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LEARNING

SUCC

ESS

STRATEGY

ANAL

YSIS

STAR

TUP

MARKE

TING

TECH

NOLO

GY

EDUC

ATIO

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INNO

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BRAIN

MARKETING AUTOMATION Statistics 2020

50% more salesBusinesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects.

55% B2BOn average, 49% of companies are currently using Marketing Automation. With more than half of B2B companies (55%) adopting the technology

14.5% sales productivity increase

On average, arketing Automation drives a 14.5% increase in sales productivity.

63% are growing larger than their

competitors63% of companies outgrowing their

competitors are using automation.

10% or more bump in revenueCompanies that automate lead management see a 10% or more bump in revenue in 6-9 months time.

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