marketing and pr for your start-up or how i learned to despise guru’s

Marketing and PR for Your Startup

Or How I Learned to Despise Guru’s

Thursday, October 17, 13

Presented by: James Powell, IMBSjames@jpowellpr.com

Thursday, October 17, 13

Agenda • Introduction

• Guru’s- Why I don’t trust them

• Public Relations in Your Community

• Social Media and Your Brand

• Traditional Media

• Q&A

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Guru’s-Why I Don’t Trust Them

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Who is a Guru?

Seth Godinhttp://www.sethgodin.com/sg/ David Meerman Scott

http://www.davidmeermanscott.com/about-david/

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Spotting a Fake Guru

• Check their LinkedIn.

• Check their website.

• Who are their clients?

• Experience Matters

For a great read check out Digital Tonto’s article 6 ways to Spot False Guru’s

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Public Relations in Your Community

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Photo’s by James Powell ©2013 J.Powell, LLC

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Social Media and Your Brand

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Traditional Media

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Questions? For additional information go to www.jpowellpr.com

or contact me on Twitter @jpowellpr

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Thank You!

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Additional Resources Adobe Studies http://www.adobe.com/aboutadobe/pressroom/pressreleases/

201210/102412AdobeAdvertisingResearch.html Digital Tonto http://www.digitaltonto.com/2010/6-ways-to-spot-false-gurus/David Meerman Scott http://www.davidmeermanscott.com/about-david/

Seth Godin http://www.sethgodin.com/sg/Marketing Charts http://www.marketingcharts.com/wp/television/data-dive-us-tv-ad-spend-and-influence-22524/attachment/pwc-us-ad-media-market-

sizes-2012-v-2017-jul2013/

Thursday, October 17, 13