market trend of branding

+

LogoClient: Caso

+Customer Perception

Consumer perception about the company starts from the logo

+Logo ?

The logo is a visual culmination of the company’s venture ethos. A strategy will confer and confirm on the part of the graphic necessity to build a logo that will act as a visual vehicle to convey CASO’s ideology effectively to the audience and target audience.

+Competition Logo

+Competition Logo

+Competition Logo

+Logo Parameters

The parameters followed while designing the logo as per our last discussion

• High aesthetic value

• Should depict the ethos of the company

• Different Colour combinations

• Corporate logo

• Corporate colours

• It must be scalable i.e., effective when just an inch in size

+CasoCASO

Home Means: • the place where one lives permanently, especially as a member of a family or household. • an institution for people needing professional care or supervision.• relating to the place where one lives.• (of a sports team or player) belonging to the country or locality in which a sporting event takes place.• return by instinct to its territory after leaving it.

Caso: The word caso is essentially used in 3 different languages and it means:- Spanish:“Caso” case, subject, affair, instance, occurrence, notice, dossier, casual Italian:“Caso” accident, chance, hazard, random, haphazard, occasion, incident, event, case, occurrence, alternative, possibility, instance, connection, connexion Portuguese:“Caso” case, event, happening, accident, incident, matter, instance, colly

+Caso

CASOSince CASO has several meaning. We have chosen the meaning mostsuitable to us. Which is “Affair” “Affair”• an event or sequence of events of a specified kind or that has previously been referred to.• a love affair• Something done or to be done; business.• A social function• A matter of personal concern.

+

CasoLogo options

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1

+Option 1