market research on weekly haat by pawan kumar and mohit verma jims

DATE- 1/8/2012

GOVINDPURIRESEARCH ON WEEKLY HAAT

Haats have always been part of Indian lifeStarted as ‘Cattle market’ by Britishers in 1836After a few decades, traders started to sell

goods related to cattle, like bells, ropes and feed.

Story behind weekly Haat

Lower class familyMiddle class familyUpper middle class familyStudents LadiesGirls

Customer profiling

Number of customers every Wednesday: around 1000 Around 20% customers come for chole Bhature and other eating

stuffs and then window shopping, around 20% come for both things; Rest 60% only for purchasing. The approx sale:- Footwear’s : Rs 1500-3000 Clothing : Rs 3000-4000 Bags : Rs 3000-4000 Watches: Rs 2500-3000

Market size

Cosmetics: Rs 600-700 Daily need products: Rs 200-400 poor infrastructure Wholesaler only 20%Demand of Textile is more than other products

PRODUCTS

•GARMENTS PRODUCTS•CLOTHES•SHOES•ENERGY DRINKS & CARBONATED DRINKS•MILK POWDER•BAKING POWDER•BISCUITS

• TISSUE PAPERS• INSECT KILLER SPRAY• FOOD PACKAGING (ALUMINUM FOILS… ETC.)• CUPS & SAUCERS)• FORKS, PLATES, STRAWS…. ETC.)• TOOTH BRUSH/TOOTH PASTE

Different Brands in Haat

Rs 50

Rs 10

Rs 50

Rs 150

Rs 150

Rs 10

Customer review

• CHEAPS AND DURABLE PRODUCT• EASY TO ACCESS • FRESH PRODUCT• WHOLESALE PRODUCTS THEY DON'T HAVE A FIXED VALUE• NO PRICE TAG SO THE PRODUCT CAN BE BARGAINED EASILY.

Shopper review

• DEMAND OF GOODS

• MIDDLE CLASS PEOPLE ARE COMING

• CHEAP

•DURABLE PRODUCT

Housewife review

weekly used product ex:- pickle , kitchen product, veg low cost Good qualities

Counterfeit productsORIGINAL PUMA footwear’s Gold star Shoes Scotch Bite Fast track bags Fair & Lovely Oral-B Tooth brush Lee jeans Harrison locks

PRODUCTS OBSERVED IN MAAT POMA Cold Star Scour brite Fasracs Bags Fair and Sweet Oval-D Lei Hari-son

Products in Mall and showrooms PUMA bags Rs 1999-3500 NIKE footwear's Shoes Rs 1800-5999 ID Footwear's Rs 700-1499

Products In the weekly market PUMA bags Rs 225, 250, 360 Nike footwear's Rs 165 ID footwear’s Rs 150

PRICE COMPARISON

ADIDAS T-shirt Rs 1099- 2499 Reebok T-shirt Rs 699-2499 Ray Ban eyeglasses Rs 2499-11499 Calvin Klein wallet Rs 1799

Adidas T shirt Rs 150 Reebok T-Shirt Rs 150 Ray ban Eye glasses Rs 125 Calvin Klein Rs 50

Pawan kumar roll no 47 ( slids num :-6 to 23) Mohit verma roll no42 ( slids num:- 2,3,4,5,24 to 26)