market recap and look ahead - connectivity strategy€¦ · cwt display 2017 cwt 2017 display data...

Market Recap and Look Ahead

TOP 10 CATEGORIES AUG'17 (000) AUG'16 (000)

RANK

AUG'17

RANK

AUG'16

YR TO YR

GAIN/LOSS

YR TO YR %

GAIN/LOSS

Automotive $8,137 $7,445 1 1 +$692 +9%

Misc. Service & Amusements $6,354 $4,993 2 2 +$1,361 +27%

Retail $4,027 $3,116 3 4 +$911 +29%

Communications $1,729 $1,202 4 6 +$527 +44%

Restaurants $1,303 $1,644 5 5 -$341 -21%

Insurance & Real Estate $986 $518 6 10 +$468 +90%

Government, Politics & Organizations $925 $4,495 7 3 -$3,570 -79%

Public Transportation, Hotels & Resorts $883 $848 8 8 +$35 +4%

Schools, Camps $708 $555 9 9 +$153 +28%

Financial $640 $867 10 7 -$227 -26%

TOP 10 CATEGORIES $25,692 $25,683 +$9 +%

ALL CATEGORIES $27,611 $27,626 -$15 -%

1 Spectrum (Brighthouse)

2 Rooms to Go

3 Morgan & Morgan Attorneys

4 Ford

5 Nissan

6 Honda Dealer Assn

7 Toyota

8 Kia

9 Fuccillo Local Dealer

10 Culpepper Kurland Attorney

1 Spectrum (Brighthouse)

2 Florida Phosphate Cncl

3 Mutual of Omaha

4 Mosaic Farm Supply

5 Disney

6 OfferPad Home Buying

7 BMW Dealer Assn

8 A2

9 POL-Mayor

10 NFL

Top 10 Advertisers Aug'17*

Top 10 Advertisers in Aug'17 That Did Not

Spend in Aug'16*

CATEGORY SPENDING NOTES

AUTOMOTIVE: Asian foreign local dealers and light truck domestic factory are heavy

spenders in the auto category.

Clearwater Toyota August Market Recap – Digital August Topline Metrics:

Campaign Ad Group Impressions Clicks CTRCWT Display 2017 CWT 2017 Display Contextual 650,527 450 0.07%CWT Display 2017 CWT Retarget 217,336 542 0.25%CWT Display 2017 CWT Retarget Bucket 3 7,313 19 0.26%CWT Display 2017 CWT 2017 Display Data Super vend 682,977 1,943 0.28%CWT Display 2017 CWT 2017 Display Data 442,339 840 0.19%CWT Display 2017 CWT Retarget Bucket 2 176,789 774 0.44%CWT Display 2017 Geo fencing 80,943 155 0.19%

CWT Rich Media 2017 CWT Rich Media 65,236 33 0.05%Display 2,323,460 4,756

CWT Spotify 2017 CWT Audio Spot 1 14,423 9 0.06%

CWT Video 2017 CWT Native Video 4 1 25.00%CWT Video 2017 CWT 2017 Video Data 511,605 2,108 0.41%CWT Video 2017 CWT 2017 Video Contextual 448,922 1,291 0.29%Video 960,531 3,400

Grand totals 3,298,414 8,165

Clearwater Toyota August Market Recap – Digital August Optimizations:Adjusted frequency on video Added Yahoo to video block list due to poor audio qualityAdjusted bids on retargetingUpdated block list

Looking Ahead:We will continue to optimize to highest performing sites and data

Clearwater Toyota August Google Analytics Snapshot

18 Form Fill and Mobile Click to Calls

Clearwater Toyota August Google Analytics Snapshot

124 VDP Views

Clearwater Toyota August Google Analytics Snapshot

1,943 VLP Views