market leading provider of mobile and digital entertainment services finding content that works in...

Market Leading Provider of Mobile and Digital Entertainment Services

Finding content that works in the Middle East

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Starting with the basics …. One portal, two languages

70%of content sales come from the Egyptian Arabic portal and only

30% from the English language portal

The locally sourced element of content on each portal?

68% 66%on the Egyptian Arabic portal

on the English language portal

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Music and audio

Recognise him?

Amr Diab “rules the Middle East music market” and is the best selling Arab recording artist of all time

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Music and audio

Last month’s ringtone top 100:

Top 4 (that’s 1, 2, 3 + 4)

Only “Western” artist in the top 100?

Shakira at number 25

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Personalisation is still huge but again mainly local .....

Wallpapers, themes, animations .... some crossover with the European market

But religion features heavily along with local entertainment, Disney, music – and world sport

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Games are different .... More of a global play

Top suppliers:

Top games:

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And the pricing is a real challenge and very sensitive

Viral example:

1EGP = 11.2p

And games

2.5EGP = 28p

6.5EGP = 73p

9.5EGP = £1.06

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Despite the challenges, it’s a market with growth and huge potential

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