market estimation.3

Market Estimation

USA and Europe market

Handmade is highly competitive market, 5% of auditory on selling platforms are Designers

Buyers (Consumers)Designers

5% 95%

TAM - Our world audience = population of Brazil

We assume that people occupied in Handmade/Crafts Hobby ~ 200 mln

High professionals that rely only on income from Handmade ~1 mln

SAM –Auditory almost equals Mexico=100 mln

Current internet penetration is 32,7%.

So our auditory that we can reach online is 100 mln people (Hobby)

And 300-350k professionals

Forecast for 2020

2020 - population = 7,5 bln,

internet penetration ~67%

so

Hobby Market can grow to 150 mln people

And professionals to 750k

Our team has representatives in our major focus markets (mature and developing)

We are a Community, not a marketplace

Our proposal is to create the best Handmade Community, where users can share their

experience, learn with other user experiences, coach and be coached;

Our users will be continuous evaluated by a Regional and Global Comittee, so they will be

recognized by their talent

as best ideas come from the collision of smaller hunches (Steven Johnson, "Where the good

ideas come from"), IHO is the new "Coffee House" that will help the handmaders grow and

get the "breakthough".

That's what we are!!!