market creek plaza timeline
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8/14/2019 Market Creek Plaza Timeline
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September 2005
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September 2005
The development of Market Creek Plaza is the story of a journey into uncharted territory.
It is a story about taking big risks and about breaking new ground together. It is also the
story of a journey that changed each one of us personally and dramatically altered the way
we do business.
It was through this journey that we learned the importance of residents owning their own
change owning the plans, owning the implementation, and ultimately owning the assets.
As we struggled to understand our role, we discovered the great creativity that comes
from their love for and working knowledge of their own neighborhoods. This ownership
is how vision is born, skills are built, and value is created that benefits them.
Late in 1997, after nearly ten years of making grants, we realized that in order to
address the interconnectedness of issues in our neighborhoods we would need to narrow
our focus, move our offices, and put ourselves in a direct learning relationship with a
neighborhood. We had to give up any preconceived ideas about what people needed
and about what foundations do and ask people what changes they wanted to see and
how they wanted to go about it. Resident Teams became our vehicle for learning and
planning, and an abandoned factory site became our training ground. It would become
Market Creek Plaza.
This month we have come to the end of an era a milestone that seems like the end of
an epic adventure. Rising from the dust of the old Langley factory, Market Creek Plaza has
become a thriving commercial and cultural hub. We have developed strong relationships,
replaced blight with opportunity, created jobs, and seated the vision of economic
possibilities. We have celebrated culture and honored diversity. We have embraced risk,
dusted off hurt and challenge, and reached out to be the change we want to see.
Before we embark on the next phase of this journey, its important to pull off the road and
celebrate this major milestone. The following pages capture key memories and provide a
record of accomplishments along the way. I hope you will savor the significant moments,
pause on the faces of our new friends and neighbors, and remember the rich conversations
that have guided us this far.
Everyone we have met and everything we have done will help carry us to the next
milestone in our journey.
Jennifer S. Vanica
President and CEO
Jacobs Center for Neighborhood Innovation
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5
JCNI
initiatesescrow
onthe
Langleyprope
rty
JCNI
workswith
localorganizations
toformacommunity
outreachteam
AUGUST SEPTEMBER OCTOBER
OutreachTeam
conducts
firstresidentneedss
urvey
Surveyingexpandsto
localbusinesses
Community
focusgro
upsmeet
toconfirm
priorityn
eeds
They came to our home,
knocked on the door, came
to our community meetings,
and told us what they would
like to do and asked us whatwe would like to see here.
Ardelle Matthews
Community Team Member
They told me they were going
to do a project at the old Langley
site. I got very excited because
when I was here in 1964 Langley
was an eyesore and continued to
be an eyesore. I thought anyone
that could come in and do
something would be welcome,
so I committed then to help.
Mike McCraw
California Southern
It was the first opportunity we had as a neighborhood
to go out and ask, or to have someone ask us, what we
wanted here. It wasnt just We will build it and they will
come. At first a lot of people didnt know how real the
question was because a lot of people had come here to
make money and take it out. I came to see they were
really trying and I knew they needed help because they
didnt know the community and this is a very difficult
community to get to know.
Kelly Steppe
Community Team Member
JUNE
Board
meetsatTubma
n-Chavez
MulticulturalCenter
andhasfirst
discussionaboutbuy
ingLangley
property
acrossthes
treet
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6
When someone comes to share with us by purchasing 19 acres
of land to build in our community, I dont take it lightly. To me that
is significant. It is a milestone for us.
George Stevens
Former City Councilman
FEBRUARY MAY JUNE
ArtandDesign
Teamlaunches
first
seriesofworksh
ops
JCNI
closesescrowon
theLangley
property
Jacobs
Centerhead
quarters
movestothe
neighb
orhood
ResidentsvotetoselectMarketCreek
Plazaasprojectnam
e
Jacobs
Centerhosts
first
communityopenho
use
Art&DesignTeamo
rganizesfirst
inaseriesofworksh
opstobring
togetherartandarch
itecture
JCNI
invitesresident
stom
eetin
throughoutthecom
munity
toreview
siteplan
We filled an entire table with
textiles and, not long after, analmost magical thing happened.
Everyone in the room was
looking at the table and
became very quiet. We all saw
consistency in the brightness
of color, the patterns, the
textures. You couldnt tell one
cultures textiles from another,
because they had so many
common characteristics. It
showed us how we are more
alike than different.
Victor Ochoa
Community Team Member
There is so much in this neighborhood to be proud of. There is
so much here in terms of culture and richness its just incredible.
And we are so fortunate to be able to come here and join you.
Valerie Jacobs Hapke
Jacobs Foundations
Its wonderful to gather here in the new home of the Jacobs
Center. Theres a lot we can learn by doing together. Sometimes
we get in a box and we dont know how to get out. Opportunity
is knocking at our door, telling us to get out of the box and to
make something very special happen in this community. I am happy
that someone has come into our community and embraced its the
strength and the beauty. Were coming together to make something
really happen.
Doris Anderson
Elementary Institute of Science
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7
DECEMBERSEPTEMBER OCTOBERJULY
OutreachTeam
organizesEthnic
Nightstolearnab
outdifferentcultures
JCNI
partnerswithcommunity
organizations
toform
Constructio
nCollaboration
ResidentsturnLang
leyfactory
intohauntedhouse
forHalloween
toopentheproperty
tothe
community
The
community
gatherstokick
off
demolitioninitiate
dbyViJacobs
behind
thewheelofahydra
ulictrackhoe
Communitycontrac
tors
completedemolitio
n
oftheoldfactory
Thanks, everyone, for coming
to Ethnic Night. We will share
our Pacific Islander culture and
come together as one. Look at
the races in this room, all
different people, and were all
having a good time together.
Agnes Tuifao
Community Team Member
JoeJacobsurgesresid
entsto
takeownershipoft
heproject
andputthefoundat
ion
outofbusiness
This is a project in which we give nothing
in the way of dollars. We give everything
in the way of spirit and support and faith
in the people in this community. This is our
project to do together. There are going to
be a lot of disagreements, there are going
to be a lot of misunderstandings, but we
pledge to you to work together. Hopefully,
a couple of years from now, when we look
at this great project thats now illustrated
in pen and ink, we will see it in real bricks
and mortar with people milling around
in safety and in pleasure and enjoying
themselves while spending their hard-
earned dollars in this community. We will
put the profits back into the community
that generated those profits, and whenwere all done, hopefully, the thing well
get out of it is your trust and friendship.
Joe Jacobs
Jacobs Foundations
It was so much fun, well have to do this more often!
Vi Jacobs
Jacobs Foundations
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9
SEPTEMBER OCTOBER
SanDiegoCity
Councilapproves
MarketCreekPlaza
GeneralPlanAmendment
Childcare
Team
surveysresidents
toidentifychildcare
needs
Residentsandteam
sconstructCultural
Villageaspartofco
mmunity
festivities
Teamshostmulticult
ural
UnityNightevent
One of the lessons we all learned was how
important it is to just stay at the table and
work and work and work until you know you
got it right. We went through lots and lots of
drawings and renderings and concepts untilwe finally knew we had it right
Jennifer Vanica
Jacobs Foundations
We are hands-on. We dont just stand
back and watch. If you havent been part
of it, join us. We want your voice. Speak
up. This is your project. Rich multicultural
traditions and customs are the founda-
tion of our strength as a community.
Meg Jacobs
Board Member
"In all, 10 teams involving over 1,000
community residents formed to help JCNI
ensure that every part of the project
reflects the imprint of the community."
Norm Hapke
Board Member
Graffitiartistspartne
rwith
Art&
Design
Team
incommunityw
orkshopsand
formGraffCreekTeam
Residentsblessthec
learedLangley
site
inpreparationforgro
undbreaking
andconstruction
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10
JANUARY MARCH MAY
Localemergingcon
tractorsbegin
grading
andsiteprep
aration
The
callforanOwne
rshipDesignTeam
attractsmorethan
125residents
OwnershipDesignTe
amusesNativeAmerican
theory
ofthirdsto
breakintothreeteams:
DiamondCommuni
tyInvestors,Neighborhood
Unity
Foundation,an
dFinancialLiteracy
The Market Creek Plaza ownership piece is about
more than investment. Its about owning a piece of
your community and valuing where you live and
who you are.
Kelly Steppe
Community Team Member
I have lived in this area my
whole life, and working on
this project makes me feel
like Im contributing to the
community. I am taking an
active role in rebuilding
this area.
Monique Santos
Contractor Trainee
With classroom and on-the-
job training, we have had
many doors opened to us
that were closed before.
Steve Groves
Community Contractor
JCNI
spins
offDiamo
ndManagement,Inc.
asatrainingorganiz
ationfor
construction,business
development,
andleasing
I wanted to be on the
Ownership Design Team
because Ive never invested
before, and it sounded like
something that would be
beneficial to me. I wanted
to let my neighbors know
about it too.
Bevelynn Bravo
Community Team Member
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12
JANUARY MARCHFEBRUARY MAY
Food4
Lessopensi
tsdoorswith
91%
ofitsemployees
hired
from
theneighborhood
Teamsandresidents
flocktothePlazato
celebrate
Food4Les
sopeningandenjoy
localentertainment
intheAm
phitheater
Residentteamcoordi
nates
communitytalentse
archtoline
upfirstAmphitheate
rentertainm
ent
JCNI
launchesNeighborhood
Coordinatorstrainin
gprogram
Market
CreekPartne
rs,LLCisconceived
asthe
structureforJ
CNItoown
the
Plazainpartnership
withresidents
Im so happy to be here today
to be part of a dream no longer
deferred. This is just the beginningWe told people to hang around, and
look here it is today, I will continue
with that message in the same vein
hang around and watch what
you will see
Willie Blair
Congressman Filners office
A lot of big talent has come from this
part of San Diego and there is a lot of
talent out there now. The amphitheater
at Market Creek Plaza offers them a great
stage and built-in audience.
Floyd Smith
Community Resident
It brings life to the community. For us to
be able to shop in our neighborhood makes
me so excited I can hardly speak.
Billie Carter
Community Resident
You can tell the
Amphitheater is going
to be beautiful when its
complete. It will really
enhance the neighbor-
hood. Weve needed
this for years.
Kelly ScottCommunity Resident
MarketCreekPartne
rs,LLCdrafts
first
operatingagreem
ents
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1
OCTOBERSEPTEMBERJUNE
California
Southern
launchesa$1million
loanpoolfor
Market
CreekPlazaentrepreneurs
The
GraffCreekTeam
adoptsthename
WriterzBlok
tobetterreflectitsmission
andopenbusinesse
s
WellsFargoBankcre
atesworkinglines
ofcreditforMarketC
reekPlazaconstruction
Business&LeasingTe
amdesignspercentage
rentsstrategytohel
pentrepreneursthrough
earlystagesofgrowth
Taggers are now artists.
Youth are now going to college.
Families of different ethnic
groups are working together
and finding their own solutions
in the neighborhood. People are
changing inside and out.
Bevelynn Bravo
Community Team Members
Everybody thats involved with us sees us as a
very strong family unit. Being involved with the
work here proves to us that anything is possible
as long as you do your part.
Marcus Tufono
Writerz Blok
One of the things that is so
exciting about the Plaza is the
Amphitheater. Once something
like that is operable it will bring
other things that are missing, like
art, culture, and entertainment.
We can have something to offer
to visitors from outside the city.
Come to the Diamond. We can
do this.
Steve HayesCommunity Resident
Market Creek Plaza will continue to be a tremendous resource
for this neighborhood. Wells Fargo is excited to contribute to
the strength of this community by providing a banking service
it truly deserves. Wendell French
Wells Fargo Bank
Site
split
intotwosep
aratelots,
facilitatingfinancing
andfundraising
To my knowledge, what were
doing here doesnt exist anywhere
else and the pressure to succeed
is enormous.
Mike McCraw
California Southern
OwnershipTeamsub
mitspioneering
IPOrequesttoCalifo
rnia
DepartmentofCorp
oration s
DECEMBER
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14
MARCHJANUARY
SempraEnergysigns
lease
for
SDG
&EHigh-TechCe
nter,embracing
SpiritofPartnership
ConstructionCollab
oration
completes
firstpha
seofthe
contractortraining
program
ResourceTeam
visits
W
allStreetto
talktootherfoundat
ionsabout
MarketCreekPlaza
JUNE
SnappersFish
&ChipsandBessies
SouthernSpoon(lat
erchangedto
Magnolias)
complete
businessesplan
This year was about building trusting relationships
with local entrepreneurs. It was about how to support
them, how to bring their sense of readiness in line with
our sense of their readiness. It was about getting the
leasing strategy lined up with the business develop-
ment strategy and the business development and
leasing strategies lined with the access-to-capital
strategy. The rents, the common area costs, the loan
rates, the principle and interest payments, the tenant
improvement and cash management strategies all had
to coordinate and intersect. We were not prepared for
the depth and breadth of expertise needed or the
amount of time it would take.
Jennifer Vanica
Jacobs Foundations
This is a wonderful
opportunity for contractors
who normally wouldnt have
the opportunity to work on
a multi-million dollar project.
The whole goal is to prepare
participants for the next big
job, to be competitive, to go
to work and
be successful.
Rickey Laster
Community Team Member
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16
MAY JANUARY JULY
SDG&E
opensitsH
igh-TechC
enter,
thefirsttenantinb
uilding5
CommunityFacesp
ortraitsare
unveiledata
ceremo
nyrecognizing
thehonoreesandartis
ts
CurvesforWomen,M
arket
CreekPlazasfirstco
mmunity-
ownedfranchise,ope
ns
The word is out. People are saying,
Go to Market Creek Plaza. They have
a Curves there. Its exciting.
Shelly Lamberth
Entrepreneur
The response I got from my
customers my first day was
wonderful. I got nothing but good
comments about the food, so I feel
confident that my neighbors will
like what they find at Snappers.
Basil MuhammadEntrepreneur
The new SDG&E
service center is drawing
people from all over.
Customers love it here.
People like using the
high-tech machines and
have told me it is nice to
have one of the most
modern stores right in
their community.
Noreen Woods
SDG&E
Art&DesignTeamho
stsfirstin
aseries
ofchildrensw
orkshops
tocreate
tilesforthe
SempraChildrensWa
ll
This project honors the contributions
and commitments of 27 of southeast-
ern San Diegos citizens. Their portraits
were painted by 12 of the communitys
finest artists and the whole project was
documented by a group of young
people who illustrate that the future
of this community is very bright
Maria Velasquez
KFMB TV News Reporter
SnappersFish
&Chips,
ownedbythefirstco
mmunity
entrepreneur,opens
forbusiness
JUNE
Market
CreekPlazaY
outhTeam
pilotssumm
erprogra
m
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17
NOVEMBEROCTOBERSEPTEMBER DECEMBER
The
firstMarket
CreekPlazaPRI,
fromF.B.HeronFound
ation,
closesfor$500,000
Art&DesignTeamc
ompletes
the
AfricanBatiktiletape
stryinthe
palm
garden
The
secondMarketC
reekPlazaPRI,from
RockefellerFoundati
on,closesfor$1million
WheretheWorldM
eetsopens
with21communitye
ntrepreneurs
Tileinstallationoft
he
SempraChildrensW
allbegins
Weve learned that power comes when
people are truly involved, take responsi-
bility for their communities, and commit
themselves long-term to changing them.
Darren Walker
The Rockefeller Foundation
Its really an awesome, wonderful
privilege to express the needs of this
community to large foundations and
have them respond so positively. They
realize that they can broaden their
approach and touch more lives by
partnering with us.
Ardelle Matthews
Community Team Member
Where the World Meets is a statement of the
beautiful people, the beautiful talent, and the beautiful
cultures that make this community what it is.
Ron Cummings
Jacobs Foundation
To truly understand this project, you have to see it and
hear from the people who did it. Foundations, developers,
and public agencies need to come here to see they cant
do it by themselves. They need the residents to guide themon what to do and how to do it.
Sam Mason
Community Team Member
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18
JUNEFEBRUARY
Artists
completeSe
mpraChildrens
WallnearAmphithea
terwith
1,300
tilescreatedbylocalc
hildren
ClearinghouseCDFI
,California
Southern,andWells
FargoBank
come
togetheratac
ommunity
eventtofinalize$15
million
NewMarket
TaxCred
itLoan
AUGUST
BusinessMattersop
ensto
supportlocalbusines
ses
This is the quintessential project supported
by Clearinghouse and New Market Tax
Credits in the country. It is a wonderful
story to tell. The communitys support of
this project, from its inception through
opening, has done much to mitigate the risk.
Doug Bystry
Clearinghouse CDFI
The SEMPRA Childrens Art Wall gave us an excellent opportunity to teach
our youth about the ecosystem of Chollas Creek, which runs through our
community. Teaching them about giving back to their community and using
their artistic skills to communicate important messages to others is an
investment for us all.
Jean Cornwell
Community Artist
The development community is beginning
to understand what is happening here.
Carolyn Smith
Southeastern Economic
Development Corporation (SEDC)
Market
CreekPlaza
Merchants
Associationformed
Market
CreekPlaza
YouthTeam
establishesteencen
ter
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19
NOVEMBER
Magnoliasopens,bec
oming
second
anchortenantatMa
rketCreekPlaza
NeighborhoodUnit
yFoundation
seatsitsboardatan
initiation
ceremony
The
community
gathersin
tributetoDr.Jacobs
Artists
completeLa
otion
TileWalkway
Magnolias is going to be a nice place with good food
and great service a place people will want to come
and just sit and talk with friends and family.
Bessie Johnson
Entrepreneur
Dr. Joe shared our dream of having a place that felt like
home. He gave us the confidence and the skills to make
us believe our dreams can come true.
Blair Chapman
Elementary Institute of Science
I have a 12-year-old son. Leadership
is what he needs, and thats a challenge.
I have to lead him in the right direction.I think that taking leadership on the
NUF board will give me some qualities
for being a leader.
Kathy Davis
Neighborhood Unity Foundation Team
Communication, unity,
togetherness, openness,
collaboration, and involve-ment thats what taking
leadership in Neighborhood
Unity Foundation is about.
Charlene Smith
Neighborhood Unity
Foundation Team
OwnershipTeamresu
bmitsIPO
applicationtoCalifor
nia
DepartmentofCorp
orations
The
thirdMarketCree
kPlazaPRI,
from
LeglerBenboug
hFoundation,
closesfor$500,000
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20
FEBRUARYJANUARY
Starbucks,MarketCre
ekPlazas
firstpadbuildingan
datop-10
priority,opens
MARCH
MarketCreekPlaza
sponsorsactivities
insupportofHeritag
eDayinpartnership
withothercommun
itygroups
WellsFargoBank,an
earlypartner
inMarketCreekPlaz
adevelopment,opens
APRIL
The
nationalconferen
ceoftheCouncilon
Foundationsmeets
inSanDiegoandvisits
MarketCreekPlaza
PolicyLinkreleasesca
sestudyonresident
engagementatMarke
tCreekPlaza
Our goal is simple: to reach
out to all urban communities
and supply them with the best cup of coffee of their lives.
This is a store of the community. The staff here is from the
community and about the community, and this Starbucks
UCO store is too. Were going to support this communityin a big way and we want residents to know were going to
be here for a long time.
Earvin Magic Johnson
Starbucks Urban Coffee Opportunities
Market Creek Plaza has become a
pilgrimage. The work the residents have
done here is amazing. To get involved
and stay involved, to bring a project
through completion, and approaching it
from many facets, is virtually unheard of.San Diego Daily Transcript
The
MarketCreekPl
azaInvestm
ent
AdvisoryBoardlaun
cheswith
its13members
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2
AUGUSTJULY
ColdStoneopenswi
thastrongcommitment
tolocalhiring
The
AmphitheaterTe
ampilotsa
series
ofprograms
tolearnaboutallphases
ofoperationandprod
uction
The
Annie
E.CaseyFo
undations$1million
commitmentcompl
etesphase
1ofthe
PRIcampaign
ElPolloGrillopens
El Pollo Grill is looking for-
ward to having a new store in
this great location and serving a
whole new group of customers.
We are excited to be a part of
the Plaza and play a role in its
success. With technical assis-
tance in business, construction,
marketing, and access to capital,
this store can be a model forexpansion to other locations.
Victor Lopez
Entrepreneur
The music sounded great in this really beautiful venue. It
was a lot of fun to be part of and see so many folks come
out, sit on the grass, and enjoy this great place in our
community. I remember when I was on the Market Creek
Plaza Youth Team talking about making this happen.
Willie Green
Community Resident
We at Cold Stone want you to know how
privileged we feel to be a part of this project
and how excited we are for the future of
Market Creek Plaza. Cold Stone is a
community-based business. This area,
like other unincorporated parts of the city, is
more community-oriented and we are excited
to be part of it.
Damon Goldstein
Entrepreneur
Community
artistcompletes
ElPollo
Grill
dome,the
firstMarket
CreekPlaza
indoorartinstallatio
n
SEPTEMBER
MarketCreekPlaza
fullyleased
andoperationalwit
h177
new
jobs
Market
CreekPlazaA
mbassadors
Program
initiated
MarketCreekPlaza
ChildcareTeam
establishesresourceo
ffice
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