market concepts
Post on 14-Mar-2016
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By Sahar Dewedar Public Health
Ain Sams university
Market is trading of a good or service and the two independent players are Buyers and Sellers
Price carries information about value, How Buyers’ willingness to pay = demand and Sellers’ willingness to produce = supply
Market is the interaction between supply and demand
Market structure – identifies how a market is made up in terms of: ◦ The number of firms in the industry ◦ The nature of the product produced ◦ The degree of monopoly power each firm has ◦ The degree to which the firm can influence price ◦ Profit levels ◦ Firms’ behaviour – pricing strategies, non-price
competition, output levels ◦ The extent of barriers to entry ◦ The impact on efficiency
More competitive (fewer imperfections)
Perfect Competition
Pure Monopoly
Market Structure
Less competitive (greater degree of imperfection)
Perfect Competition
Pure Monopoly
Market Structure Perfect
Competition
Pure Monopoly
Monopolistic Competition Oligopoly Duopoly Monopoly
The further right on the scale, the greater the degree of monopoly power exercised by the firm.
One extreme of the market structure spectrum Characteristics:
◦ Large number of firms ◦ Products are homogenous (identical) – consumer
has no reason to express a preference for any firm ◦ Freedom of entry and exit into and out
of the industry ◦ Firms are price takers – have no control
over the price they charge for their product ◦ Each producer supplies a very small proportion
of total industry output ◦ Consumers and producers have perfect knowledge about
the market
Competition between the few (the industry is dominated by a small number of very large producers)
Concentration Ratio – the proportion of total market sales (share) held by the top 3,4,5, etc firms:
A 4 firm concentration ratio of 75% means the top 4 firms account for 75% of all
Market structure where the industry is dominated by two large producers ◦ Price leadership by the larger of the two firms may exist
– the smaller firm follows the price lead of the larger one
◦ Highly interdependent ◦ High barriers to entry
Pure monopoly – where only one producer exists in the industry
In reality, rarely exists – always some form of substitute available!
Monopoly exists, therefore, where one firm dominates the market
Firms may be investigated for examples of monopoly power when market share exceeds 25%
Use term ‘monopoly power’ with care!
Monopoly power – refers to cases where firms influence the market in some way through their behaviour – determined by the degree of concentration in the industry ◦ Influencing prices
◦ Influencing output
◦ Erecting barriers to entry
◦ Pricing strategies to prevent or stifle competition
◦ May not pursue profit maximisation – encourages unwanted entrants to the market
◦ Sometimes seen as a case of market failure
Summary of characteristics of firms exercising monopoly power: ◦ Price – could be deemed too high, may be set to
destroy competition (destroyer or predatory pricing), price discrimination possible.
◦ Efficiency – could be inefficient due to lack of competition (X- inefficiency) or…could be higher due
to availability of high profits
Capitalism or Free Enterprise.
Socialism or Communism.
Islamic or Shari’a.
Capitalism:- is an economic system that is based on private ownership of the means of production and the creation of goods or services for profit.
Free Enterprise :- An economic system where few restrictions are placed on business activities and ownership. In this system, governments generally have minimal ownership of enterprises in the market place. This system aims for limited restrictions on trade and minimal government intervention.
Communism:- is a revolutionary socialist movement to create a classless, moneyless, and stateless social order structured upon common ownership of the means of production, as well as a social, political and economic ideology that aims at the establishment of this social order.
mobilization of funds for health care
allocation of funds to the regions and population groups and for specific types of health care
mechanisms for paying health care (Hsaio, W and Liu, Y, 2001)
1. Multiple payers for the same good.
2. About 50% of health spending is by private
organizations or ‘out-of-pocket’
3. Most doctors have private practices beside the public services.
4. Insurance organizations contract with providers . Public and private.
1. Concept of Demand (“buyers”) - demand curve
- influences on demand
2. Concept of Supply (“sellers”)
- supply curve
- influences on supply
3. Concept of the Market (“exchange”)
- interaction of d+s
- equilibrium (through price mechanism)
Consumers purchase those commodities which, subject to their income constraint, maximise their utility
“Demand” = willingness and ability to pay
for a commodity at each and every price. over a given period of time,
DEMAND CURVE
No. juce
Price $
1.50
2 4 0
2
D=j
(Full ) price of the commodity
Prices of other commodities - compliments
- substitutes
Consumer income/wealth
Consumer “tastes” (need?)
INCREASE IN DEMAND
A B caused by fall in price A C caused by increase in
income
No. Mars Bars
Price $
1.50
2 4 0
2
D1
A
B
C
D
Price elasticity = % change in quantity demanded
% change in price
Shows responsiveness of demand to price
If : PE< 1 = inelastic
PE> 1 = elastic
PE = 1 = unitary elasticity
Main determinant = availability of substitutes
Firms produce those commodities which, subject to capacity, maximise their profit.
“Supply” = willingness and ability to sell a commodity at each and every price, over a given period of time.
SUPPLY CURVE
No. Mars Bars
Price $
1.50
2 4 0
2
S=MC
Price of the commodity
Prices of factors of production (cost)
State of technology
Other “goals” of firm
INCREASE IN SUPPLY A B caused by increase in price
A C caused by improved technology
No. Mars Bars
Price $
1.50
2 4 0
2
S
B
A C
S1
Supply elasticity = % change in quantity supplied
% change in price
Shows responsiveness of supply to price
If: SE < 1 = inelastic
SE > 1 = elastic
SE = 1 = unitary elasticity
Main determinant = flexibility in production
If you want to increase the supply of a good or service, you can;
Increase it’s price
Reduce costs of producer inputs
Invent new technologies that yield more output per input
quantity
price
Demand
$2.00
$3.00
500
$1.00
200 800
$4.00
$5.00
1100 1300
A
B
Change in Q divided by (Q1 + Q2)/2 _______________________________
Change in P divided by (P1 + P2)/2
Change in Q divided by (Q1 + Q2)/2
_______________________________ Change in P divided by (P1 + P2)/2 = 600/ (500 + 1100)/2 ___________________________ 2/ (2 + 4)/2 = .75/.66 = 1.10
a) The percent (%) change in the quantity of cigarette cartons demanded by consumers in response to a 1% change in price.
b) What is the price elasticity of demand when price changes from $2 to $4, and quantity demanded decreases from 1100 to 500 cartons
price
D = Demand
1100 Quantity
in cartons
1
2
3
4
5
$
500
200 800 1300
B
A
Q1 Q2
P1
P2
Change in Quantity divided by (Q1 + /Q2)/2
_______________________________ Change in Price divided by (P1 + P2)/2 = - 600/ (500 + 1100)/2 ___________________________ 2/ (4 + 2)/2 = - .75/.66 = - 1.10
Say government gets all the revenue from the sale of cigarettes. Will a price increase from $2 to $4 per carton result in a net increase of revenue for government?
Answer: No, because demand is elastic. The prior revenue of $2 X 1100 cartons = $2,200; this will fall to $4 X 500 = $2,000
Elastic: When price goes up by, say, 10%, households respond quite strongly by reducing their demand accordingly, say by 15%. Prices clearly impact on quantity demanded. Often people just choose to purchase other things or cut back on consumption
Inelastic: Price increases have less effect on quantity demanded – usually because people really want and need the good or service
Thank you
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