mark rothenberg

DON’T ANSWER THAT PHONE

Our Services

SPONSORSHIPPARTNERSHIP

RESEARCH & MEASUREMENT

CONSULTINGPR & CONTENT

SOCIAL MEDIA

EXPERIENTIAL

ACTIVATION

Our ServicesExperiential

Content/PR

Media relations Editorial content Celebrities

endorsement E-influence Lobbying

Media partnerships Branded TV progr. Cross media

strategies Product pl. Brand TV channels Radio programming Web channels

Social Media Community

Management Viral Marketing Advergaming Mobile Marketing Seeding Blogger relations Live measurement Design

Live events Grassroots programs Hospitality POS animations Street Marketing Product Sampling Internal incentives Creative OOH Guerilla Marketing

Consulting/Research/ Measurement

Benchmarks and Competitor

Analysis Press Reviews Sport and Entertainment Market

Intelligence Sponsorship Brand Objectives

Analysis Sponsor Return Projections Return on Sponsorship Investment Sponsorship Suitability Analysis Sponsor Visibility Analysis Event Effectiveness Analysis Sponsor Identification

We work with great brands and institutions all over the world

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What is Sports Marketing?

Selling of Sport…or Through Sport

Selling of Sport

Stadium Naming

Sponsorship

US Olympic Committee

National Football League

Selling Through Sport

Athlete Endorsement

Sports Media Buy

Team Sponsorship

Stadium Naming

DON’T ANSWER THAT PHONE

WHY?

How does the sports sponsorship industry currently work?

Sponsorship Sellers

Agents

Properties

Media

Agencies

Person With Phone

Parent of Athlete

BUYER

Proposals

Not to worry…We have a screener/template!

Sponsorship Checklist

Best Better Poor

Cost/ROI

Geography

Target Audience

Seasonality

Media

Culture and Positioning

BUT…

You will only see what comes to you!!!

Sponsorship

Promotion

P.R.Social

Experiential

Advertising

Recommended Processes• Objectives

• Strategies

Recommended Processes

Sponsorship

Need to:• Engage• Support

Demographics/Target• Support Promotion• Have Hospitality• Support Creative• Be Efficient, ROI, KPI’s

Shopping List

Assets Needed:

• Geography

• Hospitality

• Promotion

• Media• Budget

• Compatibility

SearchIEG

Sports Marketing Consulting Agencies

Sports Biz Journal

Event Guides

Leagues

The Pile on your Desk

Ranking of …

•Existing portfolio of sponsorships•Potential addition or replacement

ACTDON’T JUST RE-ACT

Case Study