mark hunter, chief data officer, sainsbury's bank uk
Post on 21-Mar-2017
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Analytic ArchitecturesChief Data & Analytics Officer
Sydney March 2017
>Me
>Conventional Data Strategy
CLEAN VALIDATE CONTROL PROTECT
>Analytics
Business Understand & Data Understanding
Data Preparation &Modelling
>Feature Engineering
Feature engineering is the process of creating features - variables derived from source data - that make machine learning algorithms work. Feature engineering is fundamental to the application of machine learning.
Coming up with features is difficult, time-consuming, requires expert knowledge. "Applied machine learning" is basically feature engineering.”
-Andrew Ng
>Problem statement
>We’ve seen this before
>1: Ignore it (and hope it will go away)
>2: Rewrite
>3: Configurable data pipeline
>Get in touch
https://uk.linkedin.com/in/markjhunter
@mark_hunter_MEL
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