marisa logos

LogosWhat well-known logos can you think of?

The arrow from A to Z, symbolizes what Amazon is known for: selling everything from “a to z” . It also serves as a smile, making the company feel friendly and approachable.

Notice how the space around the plane forms the letters C and D.

Empty space in the middle creates a number “1″ for “Formula 1″

If you look closer you’ll notice the right-pointing arrow in between the ‘E’ and the ‘x’, representing precision and speed at which FedEx works.

There’s a hidden peacock looking to the right representing the company’s motto to look forward, and not back.

On either side of the tree, the faces of a gorilla and lion appear in white. In many of these examples of hidden symbolism, the ‘secondary’ imagery is often found by looking at the ‘negative space’ of the logo

Another ‘negative space’ gem is the Bronx Zoo logo, where New York’s iconic skyline of tall buildings can be found between the legs of the giraffes.

The Tour de France logo actually contains the image of a cyclist which can be seen in the letter ‘R’, with the orange circle symbolizing the front tire.

The two “T’s” of this logo make up people, as they dip a tortilla chip into the bowl of salsa in the ‘I’. Fun stuff!

Recipe for a good logo

Shape Must correlate with the name or relevant to your business Must tie in with your business and something that sticks out

so people will remember

Color Must be catchy but not awkward for the logo

Designing a logo

http://vimeo.com/18331485#