marie’s collection

MARIE’S COLLECTION BY; CHELSEA ROBERTSON

Sexy and conservativeswimwear for womenwho loves to show enough but not Everything.

Sunny and playful such a delightful confidence teens possess which makes them a trendsetting team for others toFollow.

Dreamy and cute, young teens that feel comfortable Simplicity in coasting and rocking their swimwear .

fancy, vibrant colors display to attract youthful imagination.

Kids that just want tohave fun and enjoy playing in the sand orpool

TARGET MARKET Women between the ages of early 20’s to late 30’s Teenagers between the ages of 12 to 16 Children between the ages of 5 to 10

OBJECTIVE

My objective is to sell and promote my product to the best of my ability with the outcome of my business being very successful based on good communication of my brand.

PROMOTIONS

For every swimwear purchased consumers would receive a free beach bag with flip flops.

Special coupons and flyers such as 20% off a $100.00 purchase.

Buy one get the other half off

SEASON

Summer time starting from June 3rd through August 29th

Consumers would purchase swimwear for vacation holidays and tropical weather and areas such as Florida, Bahamas, Trinidad and many others.

THEME

Consumers enjoy beach weather and the sun beating upon their bodies which assists in promoting my swimwear line that creates a market trend which can be measured by large profit margins.

EXPLANATION

It’s important to promote a strong brand in order to educate consumers on what the product has to offer and how it would benefit each individual who wears the product. This can all be achieved through proper marketing of the window displays, edgy logos to provide the companies unique style in fashion for potential consumers around the world allowing my business to expand and be a global brand.