mari smith keynote at infusioncon — bridging the gap: how to master the social web in 5 easy steps

MARI SMITH

Social Media Thought Leader

Bridging the GapBridging the Gap::Bridging the GapBridging the Gap::

presents

How To Master The How To Master The Social Web Social Web

In 5 Easy StepsIn 5 Easy Steps

How To Master The How To Master The Social Web Social Web

In 5 Easy StepsIn 5 Easy Steps

#ICON13#ICON13

The World: The World: SmallerSmaller

Facebook Facebook Graph SearchGraph SearchFacebook Facebook Graph SearchGraph Search

FacebFaceboogle?oogle?FacebFaceboogle?oogle?

Image credit: TechCrunch

1. 1. Clarity Clarity – FOCUS!– FOCUS!1. 1. Clarity Clarity – FOCUS!– FOCUS!

Example Example – – RealMenRealStyleRealMenRealStyle

Design Design – – eye-catchingeye-catchingDesign Design – – eye-catchingeye-catching

Personal Profilevs.

Fan Page?

Personal Profilevs.

Fan Page?~500k~500k!!~500k~500k!!

2. 2. Authentic Authentic VOICE VOICE2. 2. Authentic Authentic VOICE VOICE

Online / OfflineOnline / OfflineOnline / OfflineOnline / Offline

CONGRUENCECONGRUENCE

HumanizeHumanizeHumanizeHumanize

Corporate CultureCorporate CultureCorporate CultureCorporate Culture

@Zappos_Service@Zappos_Service@Zappos_Service@Zappos_Service

@Infusionsoft@Infusionsoft@Infusionsoft@Infusionsoft

@ExactTarget@ExactTarget@ExactTarget@ExactTarget

““Brandividual”Brandividual”::@ScottMonty@ScottMonty““Brandividual”Brandividual”::@ScottMonty@ScottMonty

3. 3. ContentContent3. 3. ContentContent

Authority: root word = AuthorAuthority: root word = Author

Repurpose Repurpose contentcontentRepurpose Repurpose contentcontent

Give away your best stuff

Outside Outside business hoursbusiness hours

Data Data OverloadOverloadData Data OverloadOverload

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM

““90% of data in the 90% of data in the world today has world today has

been created within been created within the last two years.”the last two years.”

Source: IBMSource: IBM

Curation Curation toolstoolsCuration Curation toolstools

Spundge.comSpundge.com Trap.itTrap.it

4. 4. EngagementEngagement4. 4. EngagementEngagement

Engagement Engagement is Queen!is Queen!Engagement Engagement is Queen!is Queen!

Mari Mari says…says…Mari Mari says…says…

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith

““Content is KING, Content is KING, but engagement is QUEEN but engagement is QUEEN and she rules the house.” and she rules the house.”

@marismith@marismith

Socially Socially DevotedDevotedSocially Socially DevotedDevotedNew standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

New standard of customer New standard of customer care in social media care in social media

• Open to fans (wall on for Open to fans (wall on for fan/visitor posts)fan/visitor posts)

• Respond to >65% of Respond to >65% of questions on your fan questions on your fan pagepage

• Respond in a timely Respond in a timely mannermanner

Source: sociallydevoted.socialbakers.com

OutreachOutreachsuperfans & influencers!superfans & influencers!

Genuine, Passionate

Caring

~Maya Angelou~Maya Angelou

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

I've learned that people will forget what you

said, people will forget what you

did, but people will never

forget how you made them

5. 5. ConversionConversion5. 5. ConversionConversion

Promotion Promotion – 20/80– 20/80Promotion Promotion – 20/80– 20/80

Clear offers, CTA’sClear offers, CTA’s

Recap1.1. Clarity & focusClarity & focus2.2. Authentic VoiceAuthentic Voice3.3. ContentContent4.4. EngagementEngagement5.5. ConversionConversion

Takeaways• Content is KING; engagement is QUEEN.Content is KING; engagement is QUEEN.• Curate “OPC”.Curate “OPC”.• Post/share every day.Post/share every day.• Repurpose your content.Repurpose your content.• Be systematic. Use a Content Calendar.Be systematic. Use a Content Calendar.• Delegate as much as possible.Delegate as much as possible.• Add YOU in the engagement: Add YOU in the engagement: humanize!humanize!• Strive for EXCEPTIONAL customer service.Strive for EXCEPTIONAL customer service.• Keep it FUN!Keep it FUN!• Ask for the sale!!Ask for the sale!!

got got questions?questions?

Connect with Mari on these sites:

Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.google.com/+marismith

LinkedIn: www.linkedin.com/in/marismith

Mari’s website: www.marismith.com

mari smith keynote at infusioncon — bridging the gap: how to master the social web in 5 easy steps

mari smith international

facebook graph search

king engagement

takeaways content

content calendar

engagement isqueenand

fan page

exceptional customer

Business

izza mari presentation

mari 3.1v3 referenceguide

mari mari cultural village tour: schedule, activities and...

mari 2.0v1 userguide

chillere daikin mari

espectrofotometrÍa mari rafa

mari 3.0v1 referenceguide

blackcardmarketinggroup.com @ #infusioncon 2010

lca mari nissinen

mari annual report 2013 low resop - mari petroleum · mari...

caroline sandoz pifer collection on mari sandoz...

glossary: mari-english

mari smithfinal

mari kim | synchronicity

mari project

hawai mari

mari carmen martin

10 steps to great seo: infusioncon 2011

unidad mari luz

mari 1.3v2 userguide