march remote testing tools
Post on 04-Dec-2014
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Innovations in Execution
Michael Rawlins, Director, User Experience
March 5, 2010
Why explore new tools?
Time to market – an increasing
challenge and issue
A flood of new web-based tools over the
past two years
The traditional lab ‘is not dead’
4 types of tools
Heat Mapping Click location – recording the user clicks and creating a visual
activity map
Screen Recording Tracking individual users – and creating a video for their session
User Testing User testing tools that simulate traditional tasked based testing
tools
User Feedback Tools that provide ability to solicit direct feedback from users
Screen Recording Tool
• Free single test
• $49/per month
• Direct access to user desktop
• Https: Yes
Demo
User Testing Tools
• Free (5 pages)
• $49 / annual
• Direct visit or image upload
• Https: Yes
Demo
User Testing Tools
• Free Project (5 tasks)
• $350 per test
• Https: Yes
User Feedback Tools
• Free (15 responses)
• Token based - $4 per token
• Image upload
• Https: Yes
Pros…
Try & buy model
Inexpensive to engage
Less invasive to users environment
Inspires innovation (example: crowd
sourcing participates…)
Produces credible results
Creators expect user feedback to drive
the product
Cons…
Control of test subjects (how is really
taking the tests)
No facial expressions
Some products still immature
Great Reference Material…
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