mapping public service broadcasting- gilles fontaine
Post on 13-Apr-2017
228 Views
Preview:
TRANSCRIPT
Mapping the Public Service Broadcasting
September 2015
About MAVISE: a tool-kit to monitor the circulation and registration of TV channels
Channels available in Portugal (329)
Channels in Portuguese (188)
Not Established in Portugal
(79)
Established in Portugal (109)
Channels establishe
d in Europe
targeting Portugal
(57)
Brazilian channels
and others
(22)
Channels licensed in
Portugal (74)
Licensing unclear (35)
Source: MAVISE
About MAVISE: …and the ownership of audiovisual services
Antena TV Group
PVTV
SC Music Channel
Dolce Sport
Telekom Romania
Hellenic Telecommunicati
ons
Antena
Intact Media Group
DoQ
Iko Romania
1Music channel
1Music channel (HU)
SC tematic cable
DT RTL Group
Magyar RTL Televizio
DoQ (CZ)
Camina Trust SRLGSP TV
Zu
PVTV (BG)
PVTV (CZ)
PVTV (HU)
SC Cable channels
Sport Klub
Series+
Fishing & Hunting Tematic
Fishing & Hunting
Fishing & Hunting (BG)
Fishing & Hunting (CZ)
Fishing & Hunting (SK)
Fishing & Hunting (PL)
United Media Distribution
The United Group
Golf Klub
Golf Klub (HR)
Golf Klub (SI)
DTH Television Group
Boom TV
TVR
TVR
Pro TV (MD)
PRO TV SA
Acasa
CME
Pro TV
Time Warner Inc.
SC B1 TV Channel SRL
B1
Dogan Group
Dogan Media International
Kanal DPrima TV
AMC
AMC
PSB services: The vast majority of publicly supported TV channels are local or regional
• “Publicly supported broadcasters” include PSBs but also private TV channels benefitting from public funding
• Some “national” channels are edited for a specific non-domestic market (e.g. BBC Knowledge)
• Local television include windows, local stations of PSBs and also local TVs supported by local authorities
867
307
145
Regional/local channels National Channels International channels
PSB local and regional stations
PSB local and regional windows
Local and regional public supported stations
• International channels
• International versions of national channels
Breakdown of TV services edited by publicly supported broadcasters
Source: MAVISE
• National domestic channels
• Channels aiming at one specific non domestic channels
PSB services: Publicly supported broadcasters edit 14 % of European TV channels
• But PSB’s channels have a greater exposition on digital terrestrial television
Regional/local channels
National Channels
International channels
Total
0 2000 4000 6000 8000 10000
Total MAVISE Publicly supported channels
14%
7%National Channels available on DTT
0 100 200 300 400 500 600 700 800 9001000
20%
Source: MAVISE
Share of PSBs TV services by genre
Share of PSBs TV services by genre on DTT
PSB Audience: Leaders and challengers
• PSBs audience market shares impacted by the diversity of their offers, intensity of competition from domestic and non-domestic channels, levels of funding
40,7%
51,4%74%
46,4%
25,7%
28,5%
20,5%
23,8%
25,9% 9,0%
7,1%
8,7%
6%
39,8%
32,1%
36%
39,2%
36,4%
32,4%
38,8%
17,5%
17,4%
15,9%
15%
18,1%
14,1%
Source: OBS analysis from Eurodata TV
PSBs audience market shares - 2014
PSB audience: Market shares challenged by competition and segmentation
• The multiplication of thematic channels distributed over cable, satellite, IPTV, DTT has led to a fragmentation of audiences, which affects both the PSBs but also their “historical” private competitors.
Source: OBS analysis from Eurodata TV
2014 audience market share higher than 2009
2014 audience market share lower than 2009
2009-2014 evolution of PSBs audience market shares
Funding: European public service broadcasters have (very) different business models...
• EU average: 77% of PSBs resources are public• Other resources: advertising, theme channels pay-revenues, sales of TV
rights…
PLMTDK
IEATIT
GBBELTNLHU
SIEU Average
LVPTFRHRDECYCZES
ROSE
BGEESKFI
LU
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Source: OBS
Share of public funding in PSBs revenues
Funding: … benefit from heterogeneous level of resources…
• Licence fees vary from 30 EUR to 320 EUR• Advertising revenues may be marginal or represent up to 70% of resources• Audience shares appear to be relatively correlated to the level of
resources
0 20 40 60 80 100 120 140 160 1800
10
20
30
40
50
60
70
80
DK
AT
GBDE
FI
IESE
BE
FR
SI
NLIT
HR
ES
CY
LV CZEE
HUPT
BG
PL
SKLT
PSB annual revenues per inhabitant (2013 - EUR)
PSB
audi
ence
shar
e (2
014
- %)
Source: OBS analysis from OBS, Eurodata TV
Compared PSBs resources and audience market shares
Funding: … and globally capture 34% of the audiovisual sector resources
• The share of public funding in the total audiovisual resources has slightly declined between 2009 and 2013
• But some public service broadcasters have also been vulnerable to the downturn in advertising
• In total, PSBs capture (public funding + commercial resources) about one third of the audiovisual sector resources
29%
40%
32%
Public funding Advertising Pay revenues
28%
37%
36%
Public funding Advertising Pay revenues
28%
8%65%
Public funding Commercial revenues Private broadcasters
Share of public funding among the audiovisual
sector revenues
In 2009 In 2013
Share of PSB among the
audiovisual sector revenues
Source: OBS analysis from OBS, HIS, Warc data
New services : PSB edit about 14% of on-demand services, a similar share than for TV channels
• PSBs are particularly active in developing catch-up TV services• They are –logically- not significantly present for pay-VOD• They are more platform-neutral and have invested in branded channels on
video platforms.
17
128
37
126
327
Others Branded channels VODCatch-up TV services All ODAS services
Archives
Others
Branded channels
VOD
Catch-up TV services
All ODAS services
0 500 1000 1500 2000 2500 3000
Total Mavise From publicly supported TV channels
Source: MAVISE
Breakdown of PSBs ODAS services by genre
Share of PSBs ODAS services by genre
top related