manuka, intelligent digital marketing

Tenders are how people buy.It’s not why they buy. Your buyers have specific technical problems that you can

solve, don’t wait for the tender to tell them.

Source: http://bit.ly/1hM7bEG http://bit.ly/1iceoB0 http://bit.ly/1hM7bEG

Buyers are hard to find.But you aren’t. By providing insight to complex problems, buyers will find you and

they will come to you to help solve those problems.

The abundance of information available on the web has transformed how buyers research and

navigate buying decisions. Even complex technical buying decisions.

Buying has changed, forever.

Manuka is different.

We’re a digital marketing business that puts real commercial outcomes at the core of your digital sales and marketing.

We use commercially focused KPIs as a sole measure of our

performance.

Intelligentperformance.

We use data analysis to uncover opportunities to improve the lead-

to-revenue journey

Intelligentrevenue.

We keep your customers problems, information needs and behaviour at

the heart of everything sales and marketing does.

Intelligentfocus.

Our services.

Digital Strategy

We put the customer journey at the core of your intelligent

marketing strategy and optimise using data and analytics.

Online Lead Generation

Focusing on real customer problems and providing useful

advice when people are ready to buy is how we deliver your next

customers.

Content Marketing

Content that is targeted, relevant and useful will move

people to solve their problems with solutions you provide.

Search Marketing

Providing what your ideal customer is searching for and

understanding their intent ensures you only acquire high

quality relevant visitors.

Your outcomes.

Our approach to marketing ensures you attract hard to find buyers that

are looking for very specific solutions you provide.

Finding niche buyers.

Tenders and proposals are how people buy products and services.

We focus on why people buy, this becomes fundamental to sales and

marketing messages.

Selling beyond the tender.

We help you create and distribute valuable and relevant content. This attracts and

acquires a clearly defined audience , driving profitable customer action.

Unleash your expertise.

How intelligent digital marketing works

Meet Jane Meet John

She’s a sales manager for an industrial support services

company which helps engineers operate, maintain

and optimise site assets and equipment.

He’s a project engineer and needs a solution to reduce failure rates and downtime of assets whilst increasing their lifecycle.

John finds Jane’s post so useful that he clicks on the call-to-

action at the end of the article. This leads him to a landing page

with an offer for a guide about restructuring shift patterns to support a new operation and

maintenance regime.

John visits Google to look for advice. He finds a great article about the benefits of using bespoke maintenance regimes that improve mean time to failure that Jane wrote on her company blog.

Impressed with Jane’s guide, John returns to Jane’s site the next day to dig deeper. He notices that her company offers solutions, but he’s not ready to sign up quite yet.

John thinks the guide will be useful, so he submits his name

and email address, then downloads the guide.

Jane’s rep gets in touch with John. The next day she receives a request for quotation from John to provide a solution to his problem.

Some time later, John visits the pricing page, the salesperson at Jane’s

company assigned to John gets an alert notifying him of

the visit.

Jane’s pleased she’s got another sale and John’s excited to make his site run more efficiently.

This is how intelligent digital marketing works.

The value we provide.

Play Revolution, a global play equipment manufacturer, commissioned Manuka to help them capture more leads from Pay-Per-Click traffic.

294%increase in leads in the

first 30 days of the campaign.

66%decrease in cost per lead

over the campaign.

The value we provide.

A national housing developer, commissioned Manuka to help them identify and engage local residents to support planning that solves socio-economic problems.

300kWe delivered their messages to 300k

residents via social media in only two weeks.

5kThe number of residents

who directly engaged the housing developer in the same two week period.

The value we provide.

Land of Beds, an online retailer of beds and mattresses, commissioned Manuka to help them realise a better return on marketing investment.

15%increase on their

conversion rates by creating bespoke landing

pages for keywords.

60%decrease in cost for PPC

campaigns whilst maintaining consistent

lead levels.

Intelligent digital marketing.Better results.

To learn how manuka can help you, get in touch.

01925 430 324 or search for manuka digital

Grow your business with manuka. Intelligent digital marketing.

Manuka Digital Ltd. Whitehouse, Wilderspool Business Park, Greenalls Avenue, Warrington WA4 6HL01925 420 374 hello@manukadigital.co.uk