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Leveraging Your Content For

Maximum Exposure

Social Media:

How To Be Seen Everywhere!

WHO AM I

• CEO & Founder of Smooth

Sailing Business Growth

• Host of Sailing To Success

Podcast Show

• Host of Smooth Sailing

Business Growth TV

HOW DO WE SERVE?

• Strategize

• Plan

• Content Creation

• Publish

• Optimize

• Promote

• Analyze

HOW DOES SOCIAL MEDIA HELP YOUR BIZ?

www.SmoothBusinessGrowth.com

• Attract traffic to your website

• Grow your e-list

• Convert traffic to paying customers

• Build your brand

• Build your reputation & expert status

• Increase your exposure

THE CHALLENGES ENTREPRENEURS FACE

What challenges do YOU face?

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THE CHALLENGES ENTREPRENEURS FACE

• Consistency

• Creating the content–coming up with new ideas

• Implementing–moving pieces & technology

• Knowing the strategies

• Feeling overwhelmed

• Knowing where to start

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PLATFORMS * MEDIUMS * TOPICS

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YOUR CRITERIA

•Where are your

prospects hanging out?

•What medium do they

prefer?

•What topics resonate?

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BE STRATEGIC

• Choose topics that solve a problem & share what you know

• Share in the places your prospects are hanging out

• Use the medium that your prospects enjoy (or all!)

• Leverage the content that you create

• Be consistent and committed using a template

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NOW LET’S LEVERAGE THE CONTENT

• Recycle your topics in multiple ways

• Leverage ONE piece of content

• Re-use content – create snackable bites

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RECYCLE YOUR TOPIC

Create a video (s) on the topic

1

Create an article on the topic [blog, ezine or newsletter]

2

Create a podcast on the topic (hosted)

3

www.SmoothBusinessGrowth.com

LEVERAGE ONE PIECE OF CONTENT

Step 1 - Record a podcast

Step 2 - Order a transcript and transform it into

a blog

Step 3 - Publish the podcast on You Tube and

create a video

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RE-USE: CREATE SNACKABLE BITES

• Take bite sized pieces of the information

from your content

• Create quotes

• Share statistics

• Use stand alone tips

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SNACKABLE BITE EXERCISE

WWW.LYNDSAYPHI

LLIPS.COM/10-

CMS-MISTAKES/

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MY SNACKABLE BITES

1. Inconsistency is one of the biggest content marketing mistakes

entrepreneurs make. Stay committed. Stay consistent. It affects your

reputation!

2. What’s your gut reaction when you see a Facebook page that hasn’t

posted content in 2 weeks?

3. Don’t fall victim to this myth – “Thinking that social media & content

marketing is not that important.” It affects your image, branding, expert

status, SEO rankings to mention a few.

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NOW LET’S MAKE IT VISUAL

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STEP IT UP A NOTCH WITH INFOGRAPHICS

• Pick a few points from your blog

• Use Canva’s easy templates

• Keep it simple, easy to read

• Keep it on brand

www.SmoothBusinessGrowth.com

BE STRATEGIC

• Choose topics that solve a problem & share what you know

• Share in the places your prospects are hanging out

• Use the medium that your prospects enjoy (or all!)

• Leverage the content that you create

• Be consistent and committed using a template

www.SmoothBusinessGrowth.com

LETS MAP IT OUT FOR CONSISTENCY

www.SmoothBusinessGrowth.com

CREATING YOUR DRAFT

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STRATEGY –YOUR SYSTEM

• Create the content– record,

write or outsource

• Leverage *re-use, re-cycle

• Fill out your template and

create your draft

• Preschedule the posts

• Use your calendar – get on

a routine

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THE WORK DOESN’T STOP THERE!

• Engage

• Respond

• Communicate

• Have fun!

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WHAT’S IN MY TOOLBOX?

• Stay organized with Teamworks.com, Basecamp.com or Trello.com

• Create beautiful graphics, infographics with Canva.com

• Convert your listeners with SimplePodcastPress.com

• Optimize your videos with TubeBuddy.com

• Pre-schedule your posts with MeetEdgar.com, Socialchamp.io or Hootsuite.com

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MY GIFT TO YOU

• A copy of this presentation

• Printable Social Media Map to easily plan out

your content for the month

• Swipe & Deploy Social Media Draft

Template to create your content with ease

and make it easier to preschedule your posts

www.SmoothBusinessGrowth.com/dbagift

Client Attraction System

www.SmoothBusinessGrowth.com/ClientAttraction

8 Easy To Implement Content Marketing

Strategies To Attract More Clients & Grow

Your Business!