managing the global enterprise - amazon web...

José Santos

José (Joe) Santos

Kuala Lumpur, 3 December 2015

Managing The Global Enterprise Organizational Integration

José Santos

José Santos

José Santos

Global Creation for Local Performance

Outsourcing Internet Marketing and Sales

Localised SoftwareUpdated weekly

(Sources: xiaomi.com; miui.com; cnet.com; Nikkei Asian Review, Feb 2014)

José Santos

Global Innovation

A “global innovation” is not an innovation for the World, but an innovation from the World.

Global Innovation is an instance of Global Integration

José Santos

Local Innovation Global Innovation

Innovation: Local or Global?

Technical Knowledge Market Knowledge

Motorola Xiaomi

José Santos

Management Team

(Source: xiaomi.com - Apr 2015)

CEO, founder (Kingsoft 1992, Xiaomi 2010)CP, co-founder

(Purdue, Microsoft 1997)

VP, co-founder (Georgia Tech 1991,

Motorola 1995)VP, co-founder

(Kingsoft)

VP, co-founder (College of Design, CA,

Dean Ind. Design Beijing Univ.)

VP, co-founder (Thunder Stone 1997, Beijing Duokan 2010)

VP, co-founder (Purdue,

Siebel 2001, Google 2006)

President, co-founder (Microsoft 1993, Google 2006)

VP International ((BR), MIT,

Google 2008)VP

(CEIBS, sina.com 1997)

The TMT and Global Integration A new combination of international, specialised knowledge

José Santos

(Source: http://www.google.com/atap/project-tango/, Feb 2014; May 2015)

Global Innovation … even “at” Silicon Valley

José Santos

(Source: http://www.google.com/atap/projecttango/, Feb 2014)

Global Innovation … even “at” Silicon Valley

José Santos

Another (Local) Company thriving on Global Innovation

José Santos

Wall St: Values and HR Mgt

TQM and Operations Management

NYSE

Direct Selling and Distribution Network

Wal-Mart, AB, Pepsi: Scale, Process

Beer Tech

A Brazilian Company thriving on Global Innovation …

ambev in Brazil

(Sources: my research; corp. docs.)

José Santos

… and then thriving in the World

+ + =

+

+

JL +

MT +CS

AB+

HM

1983

1989 20042008

20142010

2013 2015

2010

(Source: my research; corp. docs.)

José Santos

Does your company thrive on local innovation or global innovation?

José Santos

Globalisation and the Global World

José Santos

Two views of Globalization and the Global World

José Santos

Local – Global

vs.

Particular – Universal

A common confusion …

José Santos

Made in the World

“Designed in California. Assembled in China.”

iPhone Components and Labor: $ 179

Japan 34% Germany 17% South Korea 13% USA 6% China 4% Other 27%

Source: WSJ, Dec 15, 2010

In a “Global World”...

Made in a Nation

José Santos

(Source: Wikipedia, 2015)

(Source: engadget.com)

FK annual income over US$4 million

In a “Global World”...

Made in your home

José Santos

(Source: Financial Times, Jun 2015)

(Source: hello.com, 2014)

In a “Global World”...

Financed in the World

José Santos

(Source: IBM presentation, 2007)

In a “Global World”...

Performed in the World

José Santos

(Source: Li & Fung)

In a Global World...

Improved in the World

José Santos

In a Global World, …

Dispersion of world-class technical knowledge.