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Managing Generational
Differences
March 16, 2018
hfma texas gulf coast chapter
Monthly Luncheon
Goal
To Uncover the:
◦Events
◦Conditions
◦Values
◦Behaviors
That make each generation Unique!
Framing The Generations
Clashpoints
For the first time in US History there are
Five Generations in the Workplace
Generation Z
TRADITIONALISTS
1900 -1945
Influences
▪ The Great
Depression
▪ The New Deal
▪ World War II
▪ The G.I. Bill
▪ The Cold War
▪ The Atom Bomb
People in the News
▪ Frank Sinatra
▪ Ella Fitzgerald
▪ FDR
▪ Jackie Robinson
▪ Henry Ford
▪ John Wayne
▪ Joe DiMaggio
TRADITIONALISTS
1900 -1945Traits▪ Loyal/Civic Minded
▪ Patriotic
▪ Hard working
▪ Fiscally conservative
▪ Faith in Institutions
▪ Work for same employer
▪ Make do or do without
▪ Practical
▪ Respect Authority
Growing Up▪ Disciplined
▪ Conformers
▪ Personal sacrifice
▪ Children should be seen and not heard
Motivators▪ Sense of self worth
▪ Good of the Company
▪ Build a personal legacy
babyboomers
1946 - 1964
Influences▪ Booming birthrate
▪ Economic prosperity
▪ Vietnam
▪ Watergate
▪ Assassinations
▪ Civil rights movement
▪ Women’s movement
▪ Sex, drugs, rock & roll
People in the News▪ John F. Kennedy
▪ Martin Luther King, Jr.
▪ Rosa Parks
▪ The Jackson Five
▪ Elvis
▪ The Beatles
▪ Neil Armstrong
babyboomers
1946 - 1964
Traits
▪ Confident
▪ Independent
▪ Self-reliant
▪ Competitive
▪ Questioners of authority
▪ Idealistic
Growing Up
▪ Stay-at-home moms
▪ Suburbs
▪ TV
▪ Play well with others
Motivators
▪ Sense of Achievement
▪ Increased Salary
▪ Build a perfect career
babyboomers
1946 - 1964
Traits▪ Optimistic
▪ Desire to stand out from
the crowd
▪ Cool
▪ Work-centric
▪ Relish long work hours
▪ Defined by Professional
Accomplishments
GENERATION X
1965 - 1976
Influences▪ Divorce
▪ Lay-offs
▪ AIDS
▪ Personal computer
▪ MTV & Cable TV
▪ The Challenger
▪ Missing children on milk cartons
▪ 24 hour media
People in the News
▪ Bill Clinton
▪ Bill Gates
▪ Michael Jordan
▪ Nelson Mandela
GENERATION X
1965 - 1976
Traits▪ Independent
▪ Resourceful
▪ Entrepreneurial
▪ Adaptive to change
▪ Skeptical
▪ Work/life balance
▪ Self-reliance
Growing Up▪ Working Moms
▪ Latchkey kids
▪ Divorce
▪ Microwave
▪ Videogames
▪ MADD
Motivators▪ Sense of security
▪ Work to live
▪ Build a transferrable career
Influences▪ Fall of the Berlin Wall
▪ Events of September 11th
▪ Connected 24/7
▪ iPod, iPad, Smart Phones
▪ Violence Close to home
▪ Drugs and gangs
▪ Hurricane Katrina
▪ Virginia Tech Shooting
People in the News▪ President Barak Obama
▪ Backstreet Boys
▪ Oprah Winfrey
▪ Britney Spears
▪ Mia Hamm
▪ Serena & Venus Williams
▪ Mother Teresa
Traits▪ Globally concerned
▪ Diverse/Inclusive
▪ Cyber literate
▪ Media savvy
▪ Realistic
▪ The group is the key
▪ Confidence
▪ Entitled
▪ Most educated
Growing Up▪ “You are special”
▪ Helicopter parents –(Boomer parenting)
▪ Packed schedules
Motivators▪ Sense of Greater Good
▪ Personal Relationships
▪ Build Parallel Careers
The M-Factor
▪ Parenting
▪ Entitlement
▪ Meaning
▪ Great Expectations
▪ The Need for Speed
▪ Social Networking
▪ Collaboration
Works Cited
Lynne C. Lancaster, D. S. (2010). The M-factor: how the millennial
generation is rocking the workplace. New York: HarperCollins Publishers.
Influences▪ See the world through
September 11th
▪ Grown up with war & uncertainty
▪ Less optimistic
▪ Defined by their technology and media use
▪ Digital Natives
▪ Learned to read & write with the aid of computers
▪ Phenomenal ability to multi task
▪ School lock downs
In the News▪ Sandy Hook Elementary
School Shooting
▪ Aurora Mass Shooting
▪ Stabbing Rampage at Pennsylvania High School
Traits
▪ Digital
▪ Pragmatic
▪ Polite
▪ Resourceful
▪ Competitive
▪ Private
Growing Up
▪ “Black Hawks!”
(Gen X parenting)
▪ Involved dads
TRADITIONALISTS/
babyboomers
1940 – 1945
babyboomers/Gen X
1960 – 1965
Gen
X/
1975 - 1980
Cuspers play important
roles …
▪ Mediating
▪ Translating
▪ Explaining
▪ Coordinating
▪ Resolving conflicts
Their Impact
They will make up 50% of employees
& customers by the year 2020 and
75% by the year 2026
They will bring their gifts to the
workplace
◦ Youth
◦ Collaboration
◦ Energy
They are change agents!
What’s An Employer To Do?
Focus on:
▪ Attracting
▪ Mentoring
▪ Training
▪ Retaining
If Not, Employers Face:
▪ The Turnover Titanic
▪ Knowledge Drain to
Death
▪ Leadership Desert
They will either TRANSFORM an
organization or watch it CLOSE!
babyboomers80 million
31%
Gen Xers46 million
21%
Traditionalists – 3% 75 million
95 million
45%
Source: U.S. Bureau of Labor Statistics
2015 International Workforce
An issue around which the generations are likely to/will
collide
An issue around which the generations are likely to/will
Many issues can be
affected by
generational
diversity…
▪ Turnover
▪ Recruitment
▪ Morale
▪ Team building
▪ Communication
▪ Customer service
▪ Culture change
▪ Diversity
▪ Rewards
▪ Feedback
▪ Employer of choice
▪ Organizational objectives
▪ Communications
▪ Feedback
▪ Rewards
▪ Balance
Communication“Write me a
letter”
“Lets have a
meeting”
“Send me
an email”
“txtme”
Tweet,
Instant
Messaging &
Skype
Feedback
No News is
Good News
Once a year
review with
documentation
Instant,
immediate
feedback
Individualized
feedback at the
push of a
button!
RewardsSatisfaction of a job
well done
Money, title,
recognition, the corner
office
Freedom is the
ultimate reward
Work that has
meaning for me!
BalanceSupport me in shifting
the balance
Help me
balance
everyone else &
find meaning
myself
Balance now,
not at 65!
Flexibility
so I can
balance
all my
activities
TRADITIONALISTS babyboomers GENERATION X
COMMUNICATIONS Face to
Face Formal
Memo
In Person Formal
Memo
Email/ Cell
Phone
Text
Messaging
FEEDBACK No News is
Good News
Once a year
Review with
documentation
Instant,
Immediate
feedback
Individualized
Feedback at
the push of a
button!
REWARDS The
satisfaction
of a job well
done
Money, title, the
corner office
Freedom is
the
ultimate
response
Work that has
meaning for
me!
BALANCE Support me
in shifting
the balance
Help me balance
everyone else &
find meaning
myself
Balance
now, not at
60
Flexibility so I
can balance all
my activities
Each generation brings its own set
of values, beliefs, life experiences,
attitudes and gifts to the workplace
Generational
Personalities are
shaped by Events &
Conditions
experienced through
our formative years-
Managing the Generations
It’s A Bottom-line Issue!
Thank you
Resourceswww.inc.com/sam-bacharach/how-to-motivate-your-gen-y-employees.html
When Generations Collide: Who They Are. Why They Clash. How to Solve the
Generational Puzzle at Work. Lynne C, Lancaster and David Stillman
The M-Factor: How the Millennial Generation Is Rocking the Workplace
Lynne C. Lancaster and David Stillman
Stauffer, David. “Motivating Across Generations.” Harvard Management Update
March 2003
Hammill, Greg. “Mixing and Managing Four Generations of Employees.
“Winter/Spring 2005
http://www.fdu.edu/newspubs/magazine/05ws/generations.htm
http://www.redtreeleadership.com/millennials/?gclid=CNOAhKjZ7rkCFctr7AodSzIAh
g
http://www.generationaledge.com/
www.RainmakerThinking.com
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