manage benefits. design management

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Design management Manage benefits

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ABOUT THE INSTITUTE

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Major projects of IWP

Promotion

Education

Consulting

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What is design?

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Product

Durabe material – multiple use

„Supplementing” form – lower transportation and storage costs

Visually attractive shape – distinguishing from the products of competitors

Double walls - keep warm for a longer time

Simple form – lower manufacturing costs

Perforation - easy to grip and protection

from scalding

Diameter fits the hand – better grip

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Service

Self-service check-in

Lower service costs

Communication in many languages

Higher travelling comfort

More time for shopping and restaurants

Self-service luggage check-in

Shorter time of passenger service

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Design from different perspectives

design

marketing

resources, processes technology, production

MANUFACTURER CONSUMER

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IWP research

State of implementation of industrial design in Polish manufacturing sectors

The use of service design in Polish companies

Pricing of the value of design – practice in Polish companies

The development of competences related to design management in Polish companies

The role of design in the development strategies of Polish cities and regions

The consumer of the future – trends in the development of industrial design in Poland to the year 2030

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Design is a benefit

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The client purchases benefits, not products

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We buy benefits, not products

low price

innovative, functional solutions

unique style

no waiting

products available on site

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We buy benefits, not products

no need to leave home

comparing cheapest offers on the market

buying from reliable sellers

delivery to your home

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Design enables to manage benefits on the manufacturer and consumer levels

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Added value

FOR THE CONSUMER

§ Fresh product „straight from the farm”

§ Milk available at „my shopping centre”

§ Satisfaction from environmentally friendly lifestyle

§ Modern, aesthetic packaging

Consumer satisfaction justifies the price of the product automated fresh milk distributor 

Manufactured by: Techno Serwis sp. z o.o.,

sp. komandytowa

Project management: Techno Serwis

MLEKOMAT

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Added value

FOR THE MANUFACTURER

§ Higher price as the product is distinguished in its category

§ Lower costs and higher margins due to the elimination of intermediaries

§ High quality due to full distribution control

An innovative approach to the distribution of a traditional product guarantees high margins automated fresh milk distributor 

Manufactured by: Techno Serwis sp. z o.o.,

sp. komandytowa

Project management. Techno Serwis

MLEKOMAT

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Added value

FOR THE CONSUMER

§ Safe, friendly furniture for children

§ The construction and accessories develop the senses of the child

§ „Teddy bear aesthetics” was appreciated

§ Authority-based, scientific approach to child development

Nice, safe, „smart” pieces of furniture encourage to buy them

collection of multi-sensoric furniture

designed by: Tomasz Augustyniak

manufactured by: Vox Industrie S.A. www.meble.vox.pl

MEE

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Added value

FOR THE MANUFACTURER

§  Improved product stands out in the category of children’s furniture

§ „Professional”, high quality of the furniture justifies higher price

§ The product has a positive impact on the perception of the brand as a manufacturer responsible for the younger generation

Comprehensive approach to design justifies the price and builds brand image

collection of multi-sensoric furniture

Designed by: Tomasz Augustyniak

Manufactured by: Vox Industrie S.A. www.meble.vox.pl

MEE

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Polish society is changing

The structure of Polish society is becoming similar to that of Western societies.

Source: The consumer of the future – trends in the development of industrial design in Poland to the year 2030, research conducted in co-operation with SMG KRC, Warsaw 2011.

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Polish consumers are getting richer

In 2010, the average personal disposable income of Polish households grew by 4.3% in comparison to the year 2009.

Source: The consumer of the future – trends in the development of industrial design in Poland to the year 2030, research conducted in co-operation with SMG KRC, Warsaw 2011.

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Every second Client is able to pay 5-15% more for a well-designed product

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Price is not essential

When buying products, customers pay the most attention to the useful features:

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State of implementation of industrial design in Polish manufacturing sectors, Warsaw, 2011.

quality

used materials

reliability

functionality

price

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Factors influencing the volume of product sales

good quality

attractive price

matching the customer’s needs

State of implementation of industrial design in Polish manufacturing sectors, Warsaw, 2011

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According to entrepreneurs, 3 factors have the strongest influence on sales:

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75%

72%

71%

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Various approaches to design

One in every 3 companies treats design as a natural management and strategic development tool.

One in every 3 companies considers design to be an inherent part of the process of new product development.

One in every 7 companies uses design only for styling purposes.

Source: State of implementation of industrial design in Polish manufacturing sectors, Warsaw, 2011

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Companies have to learn

19% companies conduct market research and analyse consumers’ needs during the development of new products.

30% companies are familiar with newest trends in design and colour. Sources: The use of service design in Polish companies, Warsaw, 2011. The development of competences related to design management in Polish companies

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Required competences

design trends Trendwizor.pl

ergonomics studies on ergonomics

design management process studies in design management

studies in service design

design strategy strategic consulting

product development design brief

project management

promotion

specialist expertise

obtaining design design competition

technology and materials

Dobry Wzór

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Building competitive advantage

objective

actions

own collection of Leroy Merlin

§  training in design

§  workshop „Working with trends”

§  segmentation of customers according to styles

§  designer recommendations

§  development of design orders

§  conducting design processes

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benefits for the business

benefits for the consumer

§  a distinguished offer on the market

§  competence building inside the team

§  new relations with suppliers – the ability to create products from scratch

§  products meeting their needs – functional, useful, aesthetic

§  offer meets price expectations

§  good design confirmed by the image of the designer

reached within 7 months!

Annual volume of carpet sales

Building competitive advantage

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Areas of consulting of the Institute

operational STAGE 3

idea STAGE 1

design strategy

design concept

market analysis

customer research

trends

market launch

design audit

PRNP review

expertise

brief

design competition

design process

trends

product STAGE 2

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Our clients include

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Thank you for your attention

Institute of Industrial Design co. Ltd ul. Świętojerska 5/7,

00-236 Warsaw, Poland

Tel. +48 22 860 00 66,

fax +48 22 831 64 78

e-mail: iwp@iwp.com.pl