male circumcision marketing-communications-demand by: dr gladys magongo
Post on 19-Jan-2016
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Male Circumcision
Marketing-Communications-Demand
By: Dr Gladys Magongo
Who... are we targeting?
Priority Primary Shadow
118-24
HIV- malesSexual
Partners
2 15-17
HIV- malesParents & Guardians
Logo Communication objectives Hope Quality Masculinity
Logo selection criteria Appeal to Men Effectively communicate the objective Distinctive
The Communication Strategy
Drive demand for MC services through...
1.Communicating benefit of MC
2.Addressing Risk compensationMale Circumcision is not the magic bullet and must be used alongside condoms and other HIV prevention measures
Demand Generation
Key Recruiting Opportunity for the MC Agents
DD-Day at the Swaziland Trade Fair
Generic MC Clinic Poster
Basics facts for men Basics facts for women
Thank You!
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