malaysia & singapore · high cross-border online shopping source: ipsos paypal insights 2018 in...

Malaysia & SingaporeYour foothold in Southeast Asia e-Commerce

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1.e-Commerce Maturity

2.Cross Border Readiness

3.Ease of Marketing

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1.e-Commerce Maturity

2.Cross Border Readiness

3.Ease of Marketing

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Southeast Asia is just getting started

Source: Euromonitor, Planet Retail, emarketer, iResearch, Technavio; A.T. Kearney analysis4

High Internet Penetration

Source: Statista, Internet penetration in Asia, June 20195

Low Cost of Mobile Internet

Source: Carriers website (internet data cost), World Bank (GNI: Gross National Income)6

GDP / Capita and Basket Size

Source: iPrice State of eCommerce 2017, IMF World Economic Outlook April 20197

1.e-Commerce Maturity

2.Cross Border Readiness

3.Ease of Marketing

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High cross-border online shopping

Source: Ipsos PayPal Insights 2018 in APAC

Country Shop Cross-Border

Hong Kong 75%

Singapore 73%

Indonesia 34%

Japan 6%

Australia 61%

Philippines 50%

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High cross-border online shopping

Source: The Consumer Barometer Survey 2014/201510

1.e-Commerce Maturity

2.Cross Border Readiness

3.Ease of Marketing

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High Population of Chinese Descent

Source: Wikipedia, Overseas Chinese, Multiple sources

Country Population of

Chinese Descent

% of Total Population

Thailand 9.3 Million 13%

Malaysia 6.7 Million 21%

United States 5.2 Million 1.5%

Indonesia 2.8 Million 1.0%

Singapore 2.6 Million 46%

(75% of Singapore Citizen)

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Leverage Existing Assets

Online Research

● Product information

● Reviews

● Media Articles

Social Media

● High penetration

● Micro-influencer

● Target geographically

Brand Awareness

● “Popular in Taiwan”

● Brand ambassador

● Featured in popular

shows

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Qoo10 Demographic

2,500,000

Members

40% Male

60% Female

450,000

Daily Visitors

30% PC

70% Mobile

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Category Transaction%

Home & Living 22%

Electronics 18%

Beauty 18%

Fashion & Sports 15%

Food 15%

Baby Products 12%

1.10 Years

2.Easy Marketing

3.Simple Logistics

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10 Years of Reviews

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Easy Marketing - Keyword

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Easy Marketing - Daily Deal

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Easy Marketing - Time Sale

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Easy Marketing - Group Buy

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Easy Marketing - Main Page

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Easy Marketing - Fellowship

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Simple Logistics

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Third Party

● Logistics of your choice

Qxpress

● Qoo10’s subsidiary

● Integrated with Qoo10

● Optimized for cross border

Qxpress Fulfillment

Service

● One stop solution

● Less packing manpower

● Customer satisfaction

Fees

Seller

Grade

Transaction Value (SGD)

Under $200 $200 ~ $500 $500 ~ $1000 $1000 and Above

Standard 12% 11% 10% 9%

Good 10% 9% 8% 7%

Power 9% 8% 7% 6%

Registration: SGD 100 (Usable for Ad Purchase)

Grade Annual Transaction Value Monthly Transaction Value

Good SGD 10,000 SGD 1,000

Power SGD 50,000 SGD 5,000

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Register on Qoo10.sg

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Thank You

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一般咨询 General Inquiries ：seller@qoo10.sg

品牌相关 Brand Inquiries: Brand@qoo10.sg

账号相关 Account Inquiries: seller_regist@qoo10.sg

物流 Logistics : twlogistics@qoo10.com

企划发展 Merchant Development

王旭芮 Wang XuRui wangxurui@qoo10.com

劉孝怡 Liu Hsiao-Yi hanaliu@qoo10.com